Digital Marketing Strategies & SEO

9 ways to get more clients:

1. Webinars
2. Partnerships
3. Lead magnets
4. Special offers
5. Improve sales skills
6. Grow your audience
7. Increase perceived value
8. Increase your testimonials
9. Plug holes in your current operations

Three Copywriting books to read :

1. The Adweek Copywriting Handbook - Joe Sugerman

Adweek copywriting- don't restrict or limit your thinking.

2. The Ultimate Sales Letter - Dan Kennedy

Ultimate Sales letter - different working frameworks of copywriting that help newbies

3. Great Leads - Michael Masterson.

Great leads - The rule of one and how your message should be made to target your customer awareness level

How to do testimonials the right way

Testimonials are proof your business does what you say it does.

And they can be the tipping point for conversions… or the reason potential customers pull back.

Michal Eisik shows how to not muck them up…

1) Who.

A testimonial by “so-and-so” from “such-and-such” company isn’t going to inspire much confidence. How do potential customers know if they’re even real?

A full name, full title, and trust-building headshot from people who reflect your ideal client is what will do the convincing.

2) Content.

Vague statements that don’t tell much of a story mean very little. “I was super impressed with Sarah’s work” doesn’t give anything.

Instead, conduct short interviews with your clients to harvest specific and meaningful outcomes more conversationally.

3) Placement.

Lots of websites have a dedicated page for testimonials and reviews. While that’s not necessarily wrong, placing them within the right context gives them more punch.

On your product or service pages, make a claim, then back it up with a testimonial. This is how you build compelling social proof.

4) Format.

Chances are, your website visitors aren’t going to sit and read dense, meaty paragraphs in your testimonials.

Instead, pull out important quotes and use bolded lines to improve readability. You might also consider using a range of formats such as videos, case studies, and screenshots.

It’s as simple as that. Once you know what makes a testimonial weak, you can start to collect ones that are strong and flex your brand the right way.

The 10 Best SEO Writing Tools in 2024

1. Koala Writer
2. Frase
3. ContentShake AI
4. Surfer SEO
5. Grammarly
7. ChatGPT
8. Hemingway App
9. SE Ranking
10. WordTune

7 tips for developing your brand voice 💬

1. Document your company’s background and mission
2. Research your target audience
3. Analyze your current voice
4. Define your brand personality
5. Define your brand voice
6. Create a communication document
7. Ensure consistency across all content assets

Lead generation best practices:
👉 Perform audience research
👉 Focus on quality over quantity
👉 Use data responsibly
👉 Analyze user data
👉 Measure your results
👉 Iterate your approach

How to create an SEO content brief:

1. Choose the right target keyword
2. Make a list of secondary keywords
3. Conduct a SERP analysis
4. Create your tentative outline
5. Make a list of internal links to include

Technical SEO checklist:

Use HTTPS
Fix crawl errors
Improve the site speed
Fix broken links
Fix HTTP links on HTTPS pages
Make sure the website is mobile-friendly
Add structured data
Check the crawl depth
Check 302 redirects
Fix redirect chains & loops

Tools of the month

Create blog Post Outlines & generate great long-form pieces of content for your blog based on a specific keyword in minutes using this SEO optimized content writer👇
https://bit.ly/3Zm6T3H

Start building your email list using this powerful email marketing platform👇
https://bit.ly/3QP2vCH

Copywriting Rule:

Make your call-to-action feel like a reward, not a request.

You need to do content marketing because:

• Publishing and updating website content that’s created with search engines in mind can help you appear prominently in search results

• Having your content appear prominently in search results often leads to more website visits

• Providing content that your audience finds valuable can foster trust and loyalty

• Engaging content can convert visitors into loyal customers

If you're looking to attract more customers to your SaaS business, here are some top tactics to try in your marketing strategy:

1. Offer a Free Trial
2. Create a Product Demo
3. Make It Effortless to Sign Up
4. Refine Your Buyer Personas
5. Map Out the Customer Journey
6. Embrace Content Marketing
7. Use SEO to Drive Long-Term Results
8. Create a Referral Program
9. Create a Community Around Your Product
10. Leverage Customer Reviews
11. Seek Beneficial Partnerships
12. Conduct A/B Tests

Here's my specialized ChatGPT prompt to write blog post outlines faster.

Please suggest an outline for an article about “[your keyword]”. Be thorough, but ensure each section stays strictly on topic. Use simple language and proper terminology.

After ChatGPT has written your content outline add this prompt as your next, remember to add your keyword before sending the prompt

Instructions for article targeting the keyword “[your keyword]”:

Title should be simple and descriptive, and list the target keyword first.

Article body:

[Insert your outline]

Guidelines:

Please add a quick summary after the introduction section. Concisely summarize the important points from the article using bullet points. Label as “Quick summary”.

Use simple wording that is easy for anyone to understand, but always use proper terminology.

Be thorough.

Do NOT leave any section unwritten.

Use short paragraphs.

Use formatting like bold, italics, lists, and tables where possible.

Avoid fluff.

Avoid explicit section and heading labels like “V.”.

Optimize for NLP with the provided target phrase.

Format using markdown for CMS compatibility.

Maintain proper heading structure. The title should be H1. Main headings should be H2. Sub-headings should be H3.

If the article is too long to create in a single output, simply stop when necessary and await the user to prompt you to continue.

End Note:

Take a deep breath and ensure you grasp the format and guidelines. Do you require any clarifications before we proceed?


Now, If you’re looking for a tool that can write both your blog outline and a long form piece of content based on a single keyword in minutes without needing any prompt.

Then for these tasks, I highly recommend using Koala Writer which is 40% off with their Black Friday special, right now.

Koala Writer is an SEO optimized content writer that can create:
•your content outline
•long-form blog posts
•listicles
•Rewrite your old blog posts for you based on a specific keyword in a few clicks.

Also, it's got a 'YouTube to blog post' option that makes it super easy to get a blog post based off of your YouTube videos in seconds.

For a better experience.

Try Koala Writer Today

PPC Metrics to track:
1. Quality Score
2. Ad Position
3. Impressions
4. Click-Through Rate
5. Cost Per Click
6. Conversion Rate
7. Cost Per Action
8. Return on Ad Spend
9. Bounce Rate

How to create an SEO content brief:

1. Choose the right target keyword
2. Make a list of secondary keywords
3. Conduct a SERP analysis
4. Create your tentative outline
5. Make a list of internal links to include

Tons of startups fail when they solve imaginary problems

1) find your customers
2) learn their language
3) test what hooks them
4) learn their pains
5) look at competition
6) be different
7) validate they'll pay
8) small mvp

commit to the community before committing to code.