More social and better for business: Meta stares down TikTok in short form video battle - "What makes Reels stand out is that it turns attention into action and helps to connect businesses with customers" = bullshit --> Over 50-100+ millions people saw the Willow Project just on TikTok (and obviously via TV, newspaper, other socials too), but probably less than 1-2% did really something (and this just considering TikTok stats). The same can be said related to other things. Sure, short videos are able to generate more action, because people have no interest to watch a 10 min video, but
1) short videos are diffusing bullshit too, because in 1 min there is no enough time to say all what need to be said (if the video is 1 min long, many are much shorter)
2) people are people, no matter if long or short videos. Most people give a shit on long videos like they do on short videos
3) female vs male should be considered. Just think the amount of girls writing "where did you buy ...?" and similar thing below TikTok videos done by other girls. Men don't do that and they even give a shit to such things, or just in limited way. So impulsive action after watching a video is especially done by women on short videos. The exact same things happen with Tv Shows or when a famous celeb is dressing something in TV, and women go crazy for this shit.
4) "a short video advertisement with music, a female or both a male and a female together will be more effective in increasing product sales" from "Effect of short video ads on sales through social media: the role of advertisement content generators" it's important to consider who is doing that. As this study confirm, things where girls (or better beautiful girls) are available get more action, because people at the end act "beautiful girl or famous star --> i need that too". TikTok is well know for this, since you can consider it as PornHub alternative ... There are obviously other topics on TikTok ...
1) short videos are diffusing bullshit too, because in 1 min there is no enough time to say all what need to be said (if the video is 1 min long, many are much shorter)
2) people are people, no matter if long or short videos. Most people give a shit on long videos like they do on short videos
3) female vs male should be considered. Just think the amount of girls writing "where did you buy ...?" and similar thing below TikTok videos done by other girls. Men don't do that and they even give a shit to such things, or just in limited way. So impulsive action after watching a video is especially done by women on short videos. The exact same things happen with Tv Shows or when a famous celeb is dressing something in TV, and women go crazy for this shit.
4) "a short video advertisement with music, a female or both a male and a female together will be more effective in increasing product sales" from "Effect of short video ads on sales through social media: the role of advertisement content generators" it's important to consider who is doing that. As this study confirm, things where girls (or better beautiful girls) are available get more action, because people at the end act "beautiful girl or famous star --> i need that too". TikTok is well know for this, since you can consider it as PornHub alternative ... There are obviously other topics on TikTok ...