#Productmarketer #remote #fulltime #payments #crypto #fintech
Product Marketing Manager / Marketing Manager
About New AgeWe are a group of companies in the financial services and cryptocurrency sectors, including a financial consultancy, a digital payment gateway, OTC and an E-Money Institution.
https://newagepartners.com/ https://newagecrypto.com/We aim to bridge traditional financial services with alternative finance solutions, digital currency payments, offering innovative solutions for the B2B market in UK, EU and worldwide.
Job Overview:When hiring a Marketing Manager / Product Marketing Manager with hands-on experience to assist the Head of Marketing,
Key Responsibilities:
📌 Market Research and Analysis: Identify trends, customer needs, and competitive offerings to inform marketing strategies and product development.
📌 Competitors Activities Tracking: Keep a close eye on competitors' marketing strategies, campaigns, and outcomes to benchmark and differentiate our approach.
📌 Develop Ideal Customer Personas (ICP)
📌 Customer Journey Mapping (CJM):
📌 Pricing Model Adjustment
📌 Digital Marketing Campaigns: execute digital marketing campaigns in close cooperation with the Head of Marketing to promote products and attract new clients.
📌 Managing Campaigns with Influencers 📌 Design and implement referral programs to incentivize existing customers to refer new clients, leveraging word-of-mouth marketing.
📌 Customer Engagement and Retention Strategies: Develop and execute activities aimed at expanding customers’ usage of products and increasing retention to maximize Lifetime Value (LTV).
📌 Cross-Channel Marketing Campaigns: Build specific cross-channel marketing campaigns and activities aimed at increasing specific marketing metrics.
Participation in Marketing Activities: Actively participate in all marketing activities, taking an executive or management role to ensure cohesive execution and alignment with overall marketing objectives.
Qualifications:
✅ Proven experience 2+ years in marketing management or product marketing, preferably in the fintech, financial services, or cryptocurrency sectors.
✅ Strong understanding of market research techniques, competitor analysis, and customer engagement strategies.
✅ Experience in ICP, buyer personas, and customer journey mapping.
✅ Ability to work collaboratively across departments to achieve marketing and product goals.
Why Join Us?🔗 Be part of a cutting-edge group of financial services and cryptocurrency entities.
🔗 Join a dynamic team environment where your contributions are valued and can make a significant impact.
🔗 Compensation package, tailored to your experience and contributions.
Salary:
📌 Salary range 2500-4000 USD depending on experience
Please fill out the form:
https://forms.gle/2UMoUR7tfLHS3C2t8