Gold Demand Hits Record High in 2024, Driven by Central Banks and InvestorsGold demand soared to an all-time high in 2024, fueled by aggressive central bank buying, resilient investment activity, and surging technological demand. However, high prices weighed on jewellery consumption.
For the third consecutive year, central banks purchased over 1,000 tonnes of gold, with Q4 witnessing a sharp acceleration in buying. Global gold ETFs, despite early outflows, rebounded strongly in the second half, contributing to the metal’s price rally.
Bar and coin investment remained steady, with Eastern markets capitalizing on rising prices, while Western investors engaged in profit-taking. Jewellery demand, however, declined by 11% due to record-high prices, although its total market value soared to $144 billion.
On the supply side, global gold production grew by 1% year-on-year, with both mining and recycling contributing to the rise. Preliminary estimates indicate mine production reached a record 4,974 tonnes, marking a historic peak in available supply.
With robust central bank acquisitions and strong investor interest, gold solidified its status as a premier safe-haven asset in 2024.
Looking ahead to 2025, central banks and ETF investors are expected to drive demand, supported by economic uncertainty and gold's role as a risk hedge. However, jewelry demand may remain under pressure.
World Gold Council
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