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Digital transformation trends 2023

Nowadays, the trends in digital transformation concentrate on remodeling business processes and resource planning.

🗣Looking for cost-effectiveness

In times of high inflation, rising labor costs, and escalating energy prices worldwide, companies are madly searching for solutions that will help them keep expenditures down and manage resources more efficiently. One way to achieve this is by assessing and improving processes with digital solutions. There are industries, such as manufacturing, where costs have always been a focal point. For them, digital transformation opens possibilities of cutting costs in completely new areas.

🗣Repetitive tasks automation
Another broader digital transformation trend is the automation of routine, manual activities. Usually, they’re error-prone, time-consuming, costly, and involve a lot of person-hours. Digital systems can take over these areas and improve their operational effectiveness. All industries can benefit from task automation, from office environments to highly specialized laboratories.

🗣Life-like experiences
Despite the increasing tendency to digitalize processes in various industries, employees and customers still value real experiences and interactions. When these needs are satisfied, their effectiveness and satisfaction improve. Thus, we can’t eliminate the human factor and true-life experience from business environments in the face of digital transformation.

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Trends in PPC you need to be with in 2023

➕ Automation
Pass a lot of the work to the machines and save yourself time and money. Even though you’re automating a lot of the work, you don’t want to be completely hands-off. There have been improvements, but not every option is good for your business. With some hands-on management, automation can free up your time allowing you to focus your efforts elsewhere.

➕ Smart bidding

Smart Bidding is a machine learning-controlled automated bidding system. It uses machine learning to optimize conversions and conversion values in auctions.

➕ Going social
PPC marketers will be focusing on ads for social media platforms. Since most people use several social media platforms, you’ll want to cash in on this multi-platform trend. Facebook and Google are still the bread and butter of paid advertising but you should look to expand your horizons in 2023.

➕ Scale up with video ads
When it comes to mobile content, video is king and it will continue dominating the market in 2023. In fact, search engine marketers without video experience are finding themselves behind those who do. Video ads are great for business reach, and aesthetic appeal and are relatively low cost.

➕ SEO and PPC Integration
PPC and search engine optimization go hand in hand. You’ll see better results when you integrate your SEO and PPC campaigns. This is a universal fact that will continue to be true in 2023 and beyond.

➕ Alternative PPC Programs
While Facebook and Google have dominated the industry, people are spending more time on other platforms. Quora, AdRoll, and LinkedIn are just a few different platforms to consider for PPC.


✅ To run your video ads with DAO click here.


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❗️ Dear partners! ❗️

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💥 HAPPY HOLIDAYS 💥

⏺Christmas is a family holiday. In Western European countries, it is customary on Christmas Eve, the 24th, to have large meals with loved ones. Among the traditional dishes of the festive table are baked goose, turkey with various sauces and other dishes.

⏺In the West and in Europe, Christmas is primarily associated with Santa Claus, a folkloric figure reminiscent of Santa Claus. Santa wears a red suit with white trim. He travels in a sleigh pulled by flying reindeer and gives gifts to children at Christmas.

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"From our home to yours, we wish you a very Merry Christmas and a happy holiday season!"
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🗣 DAO DIGITAL INSIDER 🗣

The End of Unix Time

🔤n chronology, an epoch is an instant in time chosen as the origin of a particular calendar era from which time is measured.

🔤ack to computing, Unix-like systems agree to have their epoch on the 1st of January 1970, at 0:00:00 UTC. This date has been chosen arbitrarily as the reference instant from which to count time.

🔤ost 32-bit Unix-like systems store time in a 32-bit (4 bytes) signed integer and are thus able to represent a range of 136 years, from 1901 to 2038. Other 32-bit implementations use unsigned integers and can represent years up until 2106, but cannot handle dates before the epoch.

🔤he reason the date rolls back to 1901 is that signed integers use their most significant bit to tell whether they are positive (0) or negative (1).

🔤he function [counting system time] took only six seconds to execute, we get a clearly wrong measurement of -49,711 days. As you can see, this bug can cause a whole lot of problems across many applications.

🔤odern personal use devices run 64-bit operating systems, which keep track of time with a 64-bit signed value and are able to represent dates until approximately 292 billion years from now, which is, by the way, much more than the estimated age of the universe.

🔤o. Despite these catastrophic scenarios, all critical systems will either be replaced with 64-bit architectures, or a workaround will be applied to mitigate the issue for older systems that may not be replaced.

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This day we'll proceed talking about video ads.

Vast majority of consumers rely on video when shopping online

🔤 global study led by Brightcove has found that over 85% of consumers worldwide heavily rely on video when they shop online.

🔤n option to watch a video for an item helps consumers gain confidence in the product they are purchasing, however, it must load quickly else they seek other options or websites.

🔤he research found that almost half of consumers worldwide (48%) say that video increases their confidence to shop online, with 71% saying that video with interactive features – such as links to purchase – are essential when making an online purchase.

✅ To run your video ads with DAO click here.

🔤pproximately 36% of respondents claim that video is most helpful when searching for new products online, with more than half of livestream viewers saying they made a purchase off the back of a livestream shopping experience.

🔤atience runs thin for shoppers when videos take longer than five seconds to load, 64% of respondents refuse to wait.

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😂 DAO DIGITAL INSIDER 😂

❤Today, DAO tells you about Video Ads and how to make it efficiently.

A few short tips, that could definitely helps:

🔤olve a Problem – What problem is your business solving? How are you doing so? A good video ad will highlight a problem, and show viewers how it will be solved by the brand.

🔤se a Script – It’s essential to have a well put together plan before creating content in any format, especially when it comes to video. Don’t try to wing it! Create a script for your video ad that includes the important components mentioned above. After doing so, get it reviewed by friends, family, and those with a good understanding of your brand. Feedback is extremely valuable for making the necessary adjustments.

🔤hoose a Platform – Once you’ve produced and edited your video ad, it’s important to upload the content to a quality platform. Video hosting issues are the last thing you want. At the moment, YouTube, Vimeo and Facebook are the most popular and reliable choices for uploading video content. You can use all three options to extend the reach of your video.

🔤et Creative – Online viewers are used to seeing commercials online and clicking away. Choose a unique format or style that allows your brand to promote itself while appealing to your target market. The more creative you get, the more your video will stand out from the content of competitors.

🔤eep these tips in mind as you plan and create an online video ad for your small business. Whether your goal is to increase sales, or brand recognition, you’ll find video marketing to be an effective strategy.

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This day we'll talking about Event Sponsorship and why it's important for companies

➡️ Financial Sponsors
These sponsors provide direct financial support to an event and sometimes are called 'cash sponsors'. Nowadays it is the most popular and traditional type of sponsorship but is predicted to decrease in the nearest future. It's general known and widely used type of sponsorship.

➡️In-kind sponsors it's like a financial, but instead of financial support they give some goods, provide services for the event. In this could be sponsors of awards ceremonies, providing prizes for winners etc. It's a good way to show yourself and increase of ROI on your product, attract customers.

➡️Media sponsorship shares on media cover of the event, giving extra promotion, improve brand recognition and create association with event.

➡️Promotional sponsors have very common with media sponsors, but often of all, the promotional sponsors are individuals, but media sponsors are companies and organizations. These individuals are influencers with a huge online audience, who follow them on social media platforms and trust their opinion.

💙 Bonus for readers 💙

👑 How to Find New Sponsors and Make Them Loyal?

Many event organizers face challenges when it comes to event sponsorship. Some event planners struggle with finding suitable event partners, others make mistakes in communication. Whereas, sponsors’ demands and requirements are increasing constantly. Up-to-date events can’t rely on the sponsor’s logo placement only, modern sponsorship relies on complex strategies and customized solutions.

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Analyzing digital area and marketing trends of last years, and looking forward in future, DAO Team wants to share with you our results.

Main thesis are represented below:

🟢Brand Values Are Increasing In Importance
During the pandemic, consumers began to consider the values of the brands they support more carefully. As a result, companies with a mission or charity donation program have started to capture more significant segments of market shares in recent years.

🟢Pop Up Shops
Companies have begun leveraging pop-up shops to reduce overhead costs associated with renting and operating a full-time retail storefront. Some streetwear brands like Supreme have successfully opened temporary pop-up shops in established retail locations, typically in large cities.

🟢Challenges
Challenges have become an excellent way to engage customers and simultaneously create authentic social media content. Creative challenges spread quickly among social media users, like the infamous ice bucket challenge, and prompt other people to participate in the challenge.

🟢Video content
For video content to be considered as experiential marketing, it needs to have audience participation or simply offer a unique shareable experience.
It is also best if your video content is tied-up with other techniques such as in-person events.
There are different ways to concoct a video-type experience. However, it is sometimes hard to generate new ideas. Thus, you should consider partnering up with agencies.

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🇲🇦 Morocco vs France 🇫🇷

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❔ Most Searched Thing on Google: Top Google Searches in 2022 ❔

🔤his year, “facebook” leads the pack globally, followed by “youtube” and “amazon.” The popular word game “wordle” follows just behind.

🔤eople searched 203,9 million times "facebook" in Google. "Youtube" a little bit less - only 196,1 mln times. 100 million times users seeking for "Gmail". "Instagram" is on 14th place in top with 44 mln requests.

🔤ften of all people asked Google in 2022 "what time is it" 1,4 mln requests, 'what is my ip" - 1,1 mln "when is easter 2022" - 1,1 mln requests too. 665100 times people asked "where am i " 🟡🟡🟡

🔤he question "why is russia invading Ukraine" was asked 451700 times in Google this year, and is in top 16 of the most asked questions in the world.

🗣 DAO DIGITAL INSIDER 🗣

The time to talk about digital trends in 2023, has come!

🔤ore focus on video content
TikTok’s meteoric rise over the past few years turned the digital world on its head. The video-sharing platform now stands as one of the main rivals to long-standing, established social media channels, and currently boasts a user base of over one billion.
In an attempt to emulate TikTok’s success, other platforms such as Instagram have shifted focus to their own video content features. We can expect to see this trend continue into 2023, short-form video content will certainly become more popular and could become one of the primary digital marketing formats.

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🔤he metaverse
Essentially, the metaverse will act as a fully immersive virtual representation of the internet that users can enter and interact with on a level never before seen. Powered by virtual reality (VR) technology, the metaverse is set to offer affiliate markets a wide range of new opportunities.
Content will be king in the metaverse. Marketers will need to adapt to a shift from 2D to 3D and produce content to reflect this change. Many experts predict that we could see a return to traditional style shopping, with consumers visiting virtual stores and interacting with products in real-time, rather than scrolling through 2D product listing pages.

🔤ugmented reality
AR is like the younger sibling of VR. Rather than providing an immersive, 3D virtual world for users to enter, AR works to embellish the world as it exists already, overlaying images, text, and graphics into real-world situations through the use of our mobile devices or special head-worn equipment.
AR is definitely something we can expect to see adopted more widely as we head into the new year. It can offer opportunities for a number of industries, both in terms of marketing and digital advertising and for training and education purposes.

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🟡 Buy more - pay less! 🟡

2022 is almost finished, but we still have the gifts for you, our dearest Partners!

🔔 The rules of New Year promotion from DAO:

🎄To get 30% bonus - you need to spend 75% more, than you had spent last month.**

🎄For 20% bonus - spend 50% more, then you did last month.*

🎄For bonus in 10% - you have to spend only 25% more, than in previous month.*

Wishing you a Happy New Year, bursting with fulfilling and exciting opportunities. And remember, if opportunity doesn't knock, build a door!

* Minimal spend of previous month should be more 500$.
** You'll get the procent from difference of spend in period December, 5th 2022 - January, 15th 2023 and October 20th, 2022 - November 30th, 2022.

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