Oriental Marketing Express

Let’s fresh up the basics 🍉

What are the very first and essential things we face in digital Marketing? I’m not sure about all of us, but personally I met the following abbreviations: CPM, CTR, CPC, CPL, CAC, CPV, LTV. I believe there are more of them, but these are the most significant.
I had no clue about it at all.😅 By the way, it is not hard to get. But these are very important ad performance indicators and models. And when you launch any kind of ads, you certainly need to know the following abbreviations. So here we go:
CPM - cost per mille (‘mille’ = thousand)
CTR - click through rate
CPC - cost per click
CPL - cost per lead
CAC - customer acquisition cost
CPV - cost per view (also known as pay per view)
LTV - lifetime value
If you are interested to know how we can count these indicators, let me know in comments and I will make a post about it 🧮


#digital #marketing

Make sure your Facebook page is branded in a way that’s consistent with your website, YouTube channel, and other online presence, and be sure to include your company’s contact information prominently. Then, once the page is established, cross-promote your Facebook page with your website, YouTube channel, Twitter feed, Instagram feed, and other social media accounts. While some content can (and should) overlap, provide at least some unique content on each platform, giving visitors a reason to follow your business on multiple social media services.
Keep in mind, operating a company-oriented Facebook page takes time. You’ll need time to set up, establish, and customize your presence on Facebook, then invest time on an ongoing basis to update the page with new content, moderate public comments and posts created by others, and interact with your Facebook followers. This interaction will help you build loyalty, but will likely be the most time-consuming, since timely and personalized responses to questions and comments will be expected.
Don’t just establish a Facebook page and abandon it, allowing your followers and visitors to interact freely, in an unmoderated forum. Not only will this give the people who access it the impression that you don’t care about them or your content, but it could quickly lead to misinformation or negative information being published about your company and its products/services. People visiting the page will potentially post information that may or may not be correct, and there won’t be anyone from your company correcting or moderating what’s being said in this public forum.
Keep in mind that just about everything published on a Facebook page, and within the profile that’s associated with a Facebook page, becomes searchable. So, if someone does a Facebook or Google search about your company or its products/services, they could easily come across negative posts that have been published on your Facebook page if no one from your company is moderating the content.


Jason R. Rich’s: Ultimate Guide to YouTube for Business


#youtube #facebook #promotion #tips

A Facebook page allows you to communicate with your audience using text, graphics, photos, videos, audio, and other multimedia content, yet requires no programming or graphic design skills to set up and operate. In fact, the operation of a business-oriented Facebook page is much like a personal Facebook page, but with a few additional options and features. There’s even an official Facebook mobile app, called Facebook Pages Manager, that can be used to manage your company’s Facebook page from anywhere, using an internet-connected smartphone or tablet. From a computer, you can set up and manage a company Facebook page using any web browser and by visiting the Facebook site.
You can use a Facebook page to tell your company’s story and humanize your business; showcase its products/services; interact with existing customers/clients; use it as a soft-sell and promotional tool to attract new customers/clients; share information; promote sales and build customer loyalty around your company, its brand and its products/services. The best way to use Facebook is to focus on building an interactive community, as opposed to just posting messages and content that your followers simply read or watch.
However, before establishing a Facebook page for your business, visit the Facebook pages of other businesses to see how each has formatted its page, discover what it’s primarily being used for, and to determine how other companies are interacting with their Facebook page’s followers and visitors. Learn what’s possible. Then, just as you did for your YouTube channel, devise a specific plan for how you’ll use your company’s Facebook page. Develop an overall set of goals for the page and a plan for how you’ll achieve those objectives.


Jason R. Rich’s: Ultimate Guide to YouTube for Business


#youtube #facebook #promotion #tips

Apple and Samsung rivalry goes forward

Recently, Samsung launched 3 promo videos on their YouTube channel and tried to mock Apple (again), but this strategy hasn’t worked, moreover it worked against themselves, because many users described the actions of Samsung as «pathetic» and «desperate».

I hope they have learned the lesson that it is a past way of promoting, nowadays, when people are too sensitive, they don’t want to feel sorry for anyone and blah blah blah.
Possibly, in coming future we will be seeing the «truce» in this marketing battle. And, probably, both of them will shift to more friendly type of adversary and, therefore, will attract the attention of masses by doing so, and the negative reaction will disappear there for some time.

By the way, I’m cool watching these promos, they look sharp, fast and aggressive.

What do you think of it? Do you use iPhone or Samsung?

Here is the source and the promo videos

#news

Hey lads! 👨🏽‍💻

When we talk about marketing, we instantly realize that today there are various ways to promote a product. If we want to note the most widespread means of advertising, of course, it depends on a region or a country, but I think there are some of them which are popular mostly everywhere nowadays. Today I want to discuss a little bit outdated but still effective ways of advertising:
Let’s go through some of them: 💸

Outdoor advertisement - it includes banners, large posters, and billboards along the roads and avenues. I suppose it was the most popular and effective way of advertising during the XX century, when a TV was spread only in the second part of the century and not everybody could afford it. Since we consider that the previous century was quite ugly due to the 2 world wars, several constant nasty geopolitical conflicts, a Cold War, we can imagine that economical situation was not quite prospering among the ordinary people, so I suppose that outdoor advertisement was one of the best means to promote your brand, company, and product.

Print advertising - it is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across different types of publications such as newspapers, magazines, brochures, or direct mail. Considering that before the technology revolution there was a luck of educated people, it seems that way of promotion wasn’t quite comprehensive (as outdoor advertising was), but still they could reach educated - that mostly means rich people, who are able to spend their earnings during such a rough period of history.

Radio advertisement - it seems to me like it was a very popular and not expensive (as TV commercials) mean to advertise your product. As it was in the last century, radio was quite different than we know it for today, but the methods didn’t changed much. As it was before, nowadays many people listen to a radio during a car rides from home to work, during a jogging, eating and whatever. But we can also include here a crazy number of audio and video podcasts going on Youtube, Spotify and so on. And creators of them also successfully sell ad places on their podcasts, that means there is a need for it from listeners.

Would you like to add something to the list above or any thoughts about it? What do you want to see in a next part?

Take care! 🧘🏼


#basics

It is the first written advertisement (that people were able to find by the time). It was the papyrus created in 3000 BC on behalf of a slaveholder who was trying to find one of his slaves. Here’s the full transcript translation made by James Playsted Wood:

The man-slave, Shem, having run away from his good master, Hapu the Weaver, all good citizens of Thebes are enjoyed to help return him. He is a Hittite, 5' 2" tall, of ruddy complexion and brown eyes. For news of his whereabouts half a gold coin is offered. And for his return to the shop of Hapu the Weaver, where the best cloth is woven to your desires, a whole gold coin is offered.

Quite smarty, isn’t it? At the beginning, I was thinking it’s just an announcement.
By the way, I have some hesitation about the efficiency of the ad, I mean, how many people just could read at those times?

#adhistory

Hey world! Happy to welcome you to my brand-new channel!

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