Appsflyer: Mobile Attribution

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Appsflyer: Mobile Attribution

5 Mar, 07:01

MAMA San Francisco: A bold start to 2025 for mobile marketers
https://www.appsflyer.com/blog/mobile-marketing/mama-san-francisco/

MAMA San Francisco: A bold start to 2025 for mobile marketers

MAMA SF 2025 launched the year with top insights on AI, privacy, and growth. Get key takeaways & watch on-demand sessions now!

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Appsflyer: Mobile Attribution

28 Feb, 07:01

New data reveals: Owned media + deep linking reign supreme in 2025
https://www.appsflyer.com/blog/trends-insights/owned-media-deep-linking/

Owned media & deep linking drive record growth

New data reveals owned media and deep linking drive record growth. Discover how they boost engagement, retention, and revenue.

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Appsflyer: Mobile Attribution

28 Feb, 07:01

Understanding ad metrics: A guide for digital marketers
https://www.appsflyer.com/blog/measurement-analytics/understanding-ad-metrics/

Understanding ad metrics: A guide for digital marketers

Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.

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Appsflyer: Mobile Attribution

21 Feb, 07:01

Navigate the Priorities and Challenges Shaping App Marketing in 2025
https://www.appsflyer.com/resources/reports/app-marketing-outlook/

The 2025 App Marketing Outlook Report | AppsFlyer

Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.

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Appsflyer: Mobile Attribution

21 Feb, 07:01

2025 App Marketer Survey
https://www.appsflyer.com/resources/guides/2025-app-marketer-survey/

The 2025 App Marketing Outlook Report | AppsFlyer

Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.

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Appsflyer: Mobile Attribution

14 Feb, 07:01

[Report] The State of App Marketing Germany – 2024 Edition
https://www.appsflyer.com/resources/reports/app-marketing-germany/

The State of App Marketing Germany - 2024 Edition

Discover key insights into the German app marketing landscape. Uncover trends and strategies shaping the market, backed by data and expert analysis

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Appsflyer: Mobile Attribution

14 Feb, 07:01

Touchdown! Fetch Super Bowl ad drives massive QR code engagement
https://www.appsflyer.com/blog/mobile-marketing/fetch/

Touchdown! Fetch Super Bowl ad drives massive QR code engagement

Discover how Fetch’s Super Bowl ad leveraged a QR code to drive massive app installs and engagement in real-time.

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Appsflyer: Mobile Attribution

7 Feb, 07:01

DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone
https://www.appsflyer.com/blog/trends-insights/dcr-out-dcp-in/

DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone

In this blog we review key differences between data collaboration platforms from data clean rooms, and why a DCR alone is not a sufficient solution.

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Appsflyer: Mobile Attribution

31 Jan, 07:02

App uninstall report – 2025 edition
https://www.appsflyer.com/resources/reports/app-uninstall-benchmarks/

App uninstall report – 2025 edition

Read the 2025 edition of the App uninstall report for industry trends and benchmarks, alongside tips for analysis and optimization for this critical metric.

142 0 2

Appsflyer: Mobile Attribution

27 Jan, 07:01

6 reasons why it’s time to upgrade your MMP
https://www.appsflyer.com/blog/mobile-marketing/switch-mmp-time/

Why it's time to switch MMPs | AppsFlyer

Uncover the top 6 reasons why marketers decide to switch their MMP, analyzed from thousands of customer reviews across multiple platforms.

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Appsflyer: Mobile Attribution

16 Jan, 07:01

Boosting your user acquisition strategy with preload campaigns
https://www.appsflyer.com/resources/guides/ua-strategy-preload-campaigns/

Boosting your user acquisition strategy with preload campaigns

Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.

147 0 1 1

Appsflyer: Mobile Attribution

15 Jan, 07:01

[Report] 2024 app retention benchmarks report
https://www.appsflyer.com/resources/reports/app-retention-benchmarks/

Attention Retention: 2022 app retention benchmarks report

Attention Retention! Daily retention rates drop by 12% in 2023. Read more to uncover trends, insights, and best practices to improve retention rates.

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Appsflyer: Mobile Attribution

14 Jan, 07:01

Why your boss should send you to MAMA San Francisco 2025
https://www.appsflyer.com/blog/mobile-marketing/why-attend-mama-sanfrancisco/

Why your boss should send you to MAMA San Francisco 2025

MAMA San Francisco brings together the brightest minds in mobile marketing. Find out why you need to be there and why your boss should agree.

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Appsflyer: Mobile Attribution

14 Jan, 07:01

What every marketer needs to know about streaming ads
https://www.appsflyer.com/blog/tips-strategy/streaming-ads/

What every marketer needs to know about streaming ads

Dive into all things streaming ads and how they compare to OTT and CTV. Learn about their benefits, practical steps for implementation and best practices.

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Appsflyer: Mobile Attribution

8 Jan, 07:01

[Report] Ramadan in SEA & Pakistan
https://www.appsflyer.com/resources/reports/report-ramadan-in-sea-pakistan/

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Appsflyer: Mobile Attribution

8 Jan, 07:01

[Report] Top 5 app marketing data trends of 2024 and predictions for 2025
https://www.appsflyer.com/resources/reports/top-5-data-trends/

Top 5 app marketing, data trends, and predictions for 2025

Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.

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Appsflyer: Mobile Attribution

25 Dec 2024, 07:01

Navigating the privacy frontier: Key insights from Google and AppsFlyer
https://www.appsflyer.com/blog/mobile-marketing/navigating-privacy/

Navigating the privacy frontier: Key insights from Google and AppsFlyer

Read the key insights from a conversation between AppsFlyer and Google on how advertisers can thrive in the ever changing privacy landscape.

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Appsflyer: Mobile Attribution

20 Dec 2024, 07:02

Unlock the full ROI potential of your marketing efforts
https://www.appsflyer.com/resources/reports/total-economic-impact-forrester/

Total Economic Impact™ of AppsFlyer | Cost savings and business value enabled by AppsFlyer

Read the AppsFlyer and Forrester Total Economic Impact™ report showing a staggering 207% ROI and a payback period of under six months.

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Appsflyer: Mobile Attribution

19 Dec 2024, 07:02

[Report] The State of App Marketing in Sub-Saharan Africa – 2024 Edition
https://www.appsflyer.com/resources/reports/gated/africa-marketing/

State of app marketing Africa: 2024 edition

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Appsflyer: Mobile Attribution

19 Dec 2024, 07:02

The State of App Marketing in Sub-Saharan Africa – 2024 Edition
https://www.appsflyer.com/resources/reports/app-marketing-africa/

The State of App Marketing in Sub-Saharan Africa – 2024 Edition

Gain key insights into app marketing trends across sub-Saharan Africa in 2024 including the impact of Google search and growth opportunities.

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