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BDC Consulting | Consensus 2025! ⛩

⭕️ Save the date: February 18-20 — one of the biggest Web3 events of early 2025! The top Web3 developers and founders will be there to shape the future of the industry.

Our partner, Paul Moukhin, will be there — a great chance to connect, talk trends, and explore potential collaborations. 😉

See you in Hong Kong! 🚀

⭕️ Meet the team: Vlad Petrushkin — our Project Manager

Every project needs a tailored approach, and you can’t just wing it without a solid plan. 😏 That’s where our go-to PM, Vlad, comes in.

For the past year, he’s been helping us build top-tier strategies, handling massive amounts of data, and actively integrating AI to optimize our processes.

What's his secret? Check out the full interview on our LinkedIn!

👉 Read the interview

🖥 6 ESSENTIAL STEPS: LAUNCHING A YOUTUBE CHANNEL FOR YOUR WEB3 PROJECT

⚠️ A great product alone isn’t enough for a success release. You need an expertly structured strategy and the proper online channels.
🚀 With over 2+ billion active users, YouTube is one of the most potent tools for audience growth.
🪄 Here are 6 steps that helped us reach 171,000+ views per month, without massive ad budgets.

1️⃣ CHOOSE YOUR NICHE & TARGET AUDIENCE
Cheap traffic creates an attention loop that’s hard to escape. Random traffic ≠ profit.
We focused on an audience aged 25-45, interested in business, IT, and investments, experienced and financially capable viewers who impact RPM. Conduct at least 10 interviews with potential viewers to truly understand your audience.

2️⃣ STUDY YOUR COMPETITORS
YouTube is a battle for attention. Competing with big channels for targeted traffic without a budget is challenging. So find your niche. Study trends and analyze how market leaders operate. A little research goes a long way in shaping your strategy and content format. Most importantly, your channel must have its unique style.

3️⃣ CREATE A UNIQUE CHANNEL HOOK
Big channels have already claimed most formats, so you’ll need something original. We introduced a unique mascot character, which significantly reduced production costs and attracted a fresh audience. So, we detailed our experience with Bubble mascot in our case.

4️⃣ DEVELOP A CONTENT STRATEGY & CHOOSE YOUR FORMAT
Your content should be engaging and valuable. We chose a humorous news format similar to "The Tonight Show". Initially, we used animation, and later, we started working with influencers, which boosted our reach and credibility.

5️⃣ LAUNCH PROMOTION & GROW YOUR AUDIENCE
We gained our first 1,000 subscribers organically. Then, SEO, VidIQ, Google Trends, and Google Analytics helped us scale 10x and reach 171,000+ monthly views.

6️⃣ ANALYZE METRICS & SCALE UP
"Returning viewers" is your key metric to growth. Our experience shows that maintaining content production costs while focusing on organic promotion is crucial. Otherwise, profitability can be delayed, and your channel may struggle to become a sustainable traffic source.👇

Want to avoid common mistakes and build a successful YouTube channel? We can help, book a сall.
Check out the full case in our blog. 😉

⭕️ Tatiana Galagutskaya is now the COO at BDC Consulting!

With 12 years of experience in IT, Digital, and FinTech, Tatiana has been an integral part of our team for over four years. She started as a senior project manager, and this year, thanks to her dedication and expertise, she has stepped into the role of COO.

We genuinely value Tatiana's expertise and support, which were key to our excellent results last year. And the best is yet to come! 🚀 She's actively implementing new management systems, enhancing our processes, and making the team more efficient.

So, Tatiana recently became a certified coach — congratulations! ✨

Thank you for everything you do for our team, and congratulations on your promotion! 🫰

⭕️ WHAT’S REALLY HAPPENING WITH TON?

Just dropped a podcast with Woody Kingyru— a top-tier voice in the TON ecosystem and the founder behind Investment Kingyru. Alexey is known for his honesty, sharp criticism of the TON ecosystem, and talent for creating unique products.

Here’s what we covered:

🔻 What’s happening in TON after Pavel Durov’s arrest? 💎
🔻 Investment opportunities in TON and other crypto assets.
🔻 The drama surrounding Hamster Kombat.

Check out the text version of the interview on our blog.

👉 Watch the interview on YouTube

📅 February Crypto Events Calendar

February 2025 is packed with major crypto events. We've put together a list of the most important confs of the month so you can take advantage of every networking opportunity.

Every month, we publish an updated events calendar on our website, keeping you informed and making sure you never miss a key date. 🔥

Explore our full events calendar:

👉 https://bdc.consulting/calendar

⭕️ Roman Aliev is now an Associate Partner at BDC Consulting!

Five years ago, Roman joined us as a Marketing Team Lead, and in 2025, he earned his well-deserved promotion to Associate Partner. His unique approach and passion for innovation never fail to impress: Once, he spent an entire night surveying top CEOs about market forecasts, and by morning, we had invaluable insights we could never have achieved without him. 🥷

Roman is a true expert in analytics and Go-to-Market strategies, with an endless passion for Web3. Thanks for always bringing fresh ideas and sharing your expertise with our team. 🫶

"Every day at BDC is an opportunity to grow and learn smth new. The past year has taught me so much, and I’m confident that even greater goals and inspiring projects are ahead."

Congratulations on this well-earned promotion, Roman! 😎🚀

⭕️ How to MAXIMIZE profits by following the whales?

We’ve just dropped an exclusive interview on our YouTube channel with Dmitry Ivanov, creator of the Happy Investor channel and successful entrepreneur. Dmitry shares his insights on the current state of BTC, altcoins, dollar, and the stock market.

Here’s what we covered:

🔻 How & where to find whale wallets? 🐋
🔻 What’s next for the dollar, altcoins, and the stock market?
🔻 How marketing manipulates the market?

Check out the text version of the interview on our blog.

👉 Watch the interview on YouTube

Alexey Sidorovich is now Managing Partner at BDC Consulting! 🎉🚀

Alexey has become an integral part of our team. 🫶

With over 12 years of experience in IT, Web3, iGaming and e-Bidding industries, he’s no stranger to driving innovation and offering growth solutions for B2B & B2C business owners.

“I’m beyond excited to step into this role and work with such a talented and ambitious team. Let 2025 be the year of growth, innovation, and delivering exceptional results for our partners as we explore new opportunities together!”

Congratulations on finishing the Executive MBA program and your new role, Alexey! 🌟

📅 Crypto Conferences Calendar for January 2025

Kick off 2025 with a bang! 🚀 We've curated the top events for January to help you dive into the year with the right connections and insights. 🔥

Check out the full calendar:
👉 https://bdc.consulting/calendar

🎉✨ HAPPY NEW YEAR, FRIENDS, PARTNERS, AND THE AMAZING TEAM OF BDC CONSULTING! ✨🎉

Farewell, 2024! 🫶

This year opened doors to incredible opportunities and rewarded us for dedication and hard work. ⛄️ Together, we rode the highs and braved the lows ✈️, conquered unforeseen challenges, and most importantly — kept moving forward. 🪂 It’s been a whirlwind of unforgettable moments. Let’s relive them:

🌟 We launched T2E game and hit over 2M MAU, with monetization exceeding $1,000/day! 🏋️‍♂️ If you didn’t jump on the Tap train in 2024 — you let the year slip through your fingers! 😄

🌟 Built a Web3 media network in just three months, amassing 3M subscribers and creating the most active P2E community on Telegram.🧉

🌟 Took product analytics to new heights. To top it off, we compiled everything into a must-watch interview. Check it out! 😉

🌟 Unveiled BDC Labs, diving into in-house product analysis, development, and launches. Now, BDC isn’t just a first-class marketing and consulting services, but also a Venture Builder. 😎

🌟 Partnered on 20 new Web3 projects, increasing client retention by 17%. 💪

And that’s just what we could remember! 😂

Make the most of the holidays by visiting our YouTube channel. 🖥 Explore insightful Web3 interviews that will ignite your ambitions and set the tone for a bold start to 2025!🫰

Goals for 2025 are set. Let’s make it a year of greatness — because the best is always ahead! ❄️

Cheers to the new year, and may everything be BDC! 🥂 ⭕️

⭕️ ULTIMATE GUIDE: How to Create a Successful Web3 Product?

We just dropped a fresh interview with our CPO and partner, Alexander Pavlov, one of the top analysts on our team. This time, we’re diving deep into product development: finding your niche, testing hypotheses, marketing, and community building.

We also discussed:

🔻 How to find your niche and understand what users really need?
🔻 Which business model works in Web3?
🔻 What’s the secret of Catizen and Telegram?

Check out the text version of the interview on our blog.

👉 Watch the interview on YouTube

⭕️ FUTURE OF TON AND TG: INTERVIEW WITH ALENA SHMALKO

We recently dropped a new interview on our YouTube channel with Alena Shmalko, Ecosystem Lead at TON Foundation. This time, we switched things up with a new format: Pavel spent an entire day with Alena at TON Open League. They dived into the TON ecosystem, startup support, grant opportunities, and more. 👀

Here’s what we talked about:

🔻 TON Hackathon: Why devs need it and how it works.
🔻 Startup Support: Grants, mentorship, and marketing.
🔻 Debunking TON Myths: Russia rumors, Binance listing fees?

We prepared a text version, so check it out in our blog.

👉 Watch the interview on YouTube

FUNDRAISING IN 2024: WHAT’S TRENDING? 🔔

The crypto fundraising space has seen some big shifts this year. Here’s a quick look at what’s happening:

🔻 Institutional & Angel Investors continue to dominate, making up a massive 91% of all funding in 2024.
🔻 But here’s the kicker: institutional investments have dropped by half compared to their peak during the 2021-2022 run.

Understanding where the money flows and why can help you position your project to attract the right investors at the right time.

Want to dive deeper? Explore our article. We break it all down, collecting analytics and actionable insights for anyone building in Web3.

Learn more insights about current trends here:
👉https://bdc.consulting/insights/MarketResearch/overview-of-fundraising-strategies

🔥 5 MISTAKES TO AVOID WHEN LAUNCHING TMA

November 30th, our TMA growth expert, German Titov, will be speaking at the TON BLOCKCHAIN MEETUP at ITMO University.

⭕️ Topic: Top 5 Mistakes When Promoting TMA

If you're working with mini-apps or planning to launch a project on TON, this is a great chance to get crucial insights and discuss relevant cases. German will share key tips to help you avoid common mistakes and nail the launch phase.

Catch us this Saturday! 👋

📅 December Crypto Events Calendar

As the year draws to a close, we’re bringing you a list of the most crucial Web3 events happening this December.

Every month, we publish a calendar of key networking opportunities on our website, so you stay on top of all the dates and never miss a thing. 🔥

Explore our full events calendar:
👉 https://bdc.consulting/calendar

⚖️ Key Legal Aspects for Launching Telegram Mini-App

Building a Telegram Mini App isn’t just about writing code — it’s also about setting up a solid legal foundation to protect your project long-term. ☝️

We've compiled the key legal considerations you’ll need to navigate when launching a Mini App and are willing to share them.

What we cover:

🔹 Why and where to set up a legal entity;
🔹 How to follow Telegram’s rules;
🔹 Payment compliance essentials for Mini Apps.

Read the full article on our blog:
👉 Read Article

🚀 Catch Vladislav Kovshik at THE TRENDS! 🚀

On November 13-14, Vladislav Kovshik, Strategic Director at BDC Consulting with 6+ years of experience and 20+ successful projects, will take the stage at THE TRENDS forum to tackle one of the most pressing topics of late 2024:

🔹 TG Mini App — 5 Ways How to Avoid Failure

If you’re in the Mini App project or building for Web3 community, we have got five key moves to help you dodge common pitfalls and create apps that users love.❤️

See you in Moscow!

We're headed to Bangkok for Devcon! 🌏

November 12-15, the Ethereum fam is coming together — devs, innovators, and the best minds in Web3. Our partner, Paul Moukhin, will be there too, ready to catch up, spark ideas, and scope out some epic collabs.

Want to connect? 👉 Catch him at Devcon! 📅