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Ruslan Galba DTC Marketing

Гео и язык канала: не указан, Английский

Категория: Блоги

Stanford graduate. For the past decade I’ve been advising and consulting marketing strategies for the boards of DTC businesses like Onnit, Goli, Obvi, Mudwtr, Prestige Labs (Alex Hormozi brand), Mr. Davis, Scanlan Theodore.
◾️Work inquiries - tegra.co

Связанные каналы

Гео и язык канала

не указан, Английский

Категория

Блоги

Статистика

Избранное

Фильтр публикаций

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Ruslan Galba DTC Marketing

26 Oct 2023, 01:19

📹 Bemo Finance was launched on Telegram TON ecosystem.

Here are 5 things you can do to earn some great yields with your TON coins on Bemo Finance

1. Stake your TON coins. There are other staking options available on TON ecosystem

But nothing is close to 23.61% current APY on Bemo

2. Earn rewards in Staking Experience Points stXP

All the stXP holders will share a $BMO token pool of up to 20% of the total token supply

3. Participate in Bemo Incentive Program

Get more of $BMO tokens when they get released

4. Provide liquidity to DEXs with stTON (Bemo TON staked coins)

Current APYs are up to 19% with Bemo boost on DeDust, Megatron, StoneFi or Optus pools

5. Participate in Bemo raffle to get a chance to win additional extra TON tokens from raffle pool of rewards

TLDR Don’t skip this opportunity to get in early in the next “Uniswap” of TON ecosystem

2.6k 0 1 1 36

Ruslan Galba DTC Marketing

23 Sep 2023, 00:13

Part 2:

The task includes:

- Generating five creative TikTok video ideas that highlight different aspects or features of {Brand} ({Feature 1}, {Feature 2}, {Feature 3}, and two additional aspects/features). Each video idea should be unique, engaging, and attuned to the interests and preferences of the {Target Audience}.

- Developing engaging and concise scripts for each of these video ideas. Each script should effectively communicate the key points, sustain audience engagement throughout the video, and end with a powerful call to action encouraging viewers to visit the {Brand} website and {Desired Action}.

Please follow these additional guidelines:

- The TikTok video ideas should be well-thought-out, feasible, and resonate with the brand's tone and style.

- The scripts should be engaging, easy to comprehend, and concise while effectively communicating the key points.

- Both the video ideas and scripts should underline the product's unique selling points and coincide with the overarching business objectives of the startup company.

The structure of your output should be as follows:

-Five TikTok video ideas

-Script for each TikTok video idea

2.6k 0 3 1 32

Ruslan Galba DTC Marketing

23 Sep 2023, 00:12

💎 ChatGPT Prompt Of The Week

This is “all you need” prompt for ChatGPT to create a killer TikTok ad script. Can be also reframed to us for Meta.

Copy. Paste. Fill in your product. Enjoy 😋

Part 1:

You are an AI TikTok ad strategist, specialized in devising compelling and informative TikTok videos for a startup company's innovative {Product} known as {Brand}, tailored for {Target Audience}. {Brand} has distinct features like {Feature 1}, {Feature 2}, and {Feature 3} that set it apart from its competitors.

You are an AI TikTok ad strategist, specializing in devising compelling and informative TikTok videos for a startup company's innovative {Product} known as {Brand}, tailored for {Target Audience}. {Brand} has distinct features like {Feature 1}, {Feature 2}, and {Feature 3} that set it apart from its competitors.

Utilizing your expert understanding of TikTok ad creation, audience engagement, and scriptwriting, your task is to create an all-encompassing TikTok ad strategy that would effectively communicate the unique selling points of {Brand} to prospective customers, generate enthusiasm around the product, and result in increased website visits and product inquiries.

1.9k 0 4 30

Ruslan Galba DTC Marketing

27 Aug 2023, 12:26

❓ What factors cause CAC to rise and fall?

- Spend Volume
- Consumer Confidence
- Past Performance

Yes, there are fluctuations on ad platforms. But these are underestimated foundational reasons.

2.1k 0 0 34

Ruslan Galba DTC Marketing

24 Aug 2023, 19:55

😎 Announcement! We're launching the DTC Marketing newsletter with our team tegra.co

That would be a weekly pack of advertising, retention and CRO tips & tricks. Practitioneers for practitioneers.

Get in the first! Issue 001 will be sent out next week.

Help us to spread the word. DM me @iamgalba to get an early invite

3.8k 1 5 32

Ruslan Galba DTC Marketing

24 Aug 2023, 16:50

💬If you are losing money as a business sometimes the answer is to spend more money.

This is extremely counterintuitive for a lot of brands and can be a scary thing.
When is this the case?

- When your opex is high
- When retention is where your niche is making profits

1.7k 0 0 33

Ruslan Galba DTC Marketing

23 Aug 2023, 14:49

🕯 Measure aMER instead of CAC

Especially for Fashion & Apparel brands, I noticed that CAC was roughly correlated with First Order Revenue (nAOV).

If customers were purchasing higher-value products, it took more ad spend to acquire those customers. In such cases, brands are willing to accept a higher CAC with a corresponding higher nAOV.

So, if nAOV and CAC move together, it might make sense to model a metric that combines both of those.

This is where aMER metric comes into play: Acquisition Market Efficiency Ratio (aMER = Total New Customer Revenue / Total Spend).

This metric lets marketers know how efficiently they’re acquiring new customers, including high AOV and low AOV ones.

1.9k 0 1 32

Ruslan Galba DTC Marketing

18 Aug 2023, 04:14

🖥 All the best posts in one place

Hey channel! As our community grows up I’ll be updating this pinned post with the best guides and insights.

Forward it to your Saved Messages to get back and check up on what’s new.

🟢Why are you here? Introduction
🟢Why you shouldn't work with me?
🟢When it’s time to hire an agency?
🟢What I’ve learned building my own e-commerce brand?

Case studies

🟢One
🟢Two
🟢Three
🟢Four
🟢Five
🟢Six
🟢Seven

Tools

🟢Best guerrilla marketing tools
🟢6 reasons why choose Shopify
🟢Top Shopify apps we use for every e-commerce project
🟢Top project management tools

Ads

🟢How to use Shopify Audiences
🟢Test different offers + examples
🟢Meta ads KPIs for video ads
🟢What’s causing high CPMs and CPCs on Meta ads?
🟢Cheat code ad spy & save tool
🟢How to warm up new ad account and teach the pixel
🟢How to overcome creative fatigue on Tiktok ads

Email/SMS

🟢Why segmenting your email list
🟢7 steps to improve your open rate
🟢Emojis + Sender Name = 13% higher open rates
🟢Brand’s birthday email ideas
🟢Data-driven email send time optimization
🟢Who is Mark Mustermann

CRO

🟢Website speed vs CRO
🟢How to setup GA4 on Shopify
🟢How to launch flat-lay vs on-model image A/B test on the collection page
🟢4 offer amplification techniques
🟢Gift options in menu

Finances

🟢How to structure M&A deals

High Ticket E-Commerce Playbook

🟢Part 1: Scaling to $1.38M in revenue with the omni-channel approach
🟢Part 2: Creative & landing page

Crypto

🟢Top 3 crypto exchanges
🟢Top 5 crypto tools

2.1k 0 11 37

Ruslan Galba DTC Marketing

18 Aug 2023, 03:04

💬 Q&A

“Hi all, curious about website performance. We've seen a lot of different articles relating to this, about how site score improvements can affect CVR, etc. However, when running lighthouse on many of the top ecom sites we see their scores are super low.

Curious if this area is a needle mover for people? Or if investment here doesn't really translate to better revenue.”

✔️ I think as long as it isn’t absolutely abysmal you’re good. If pages take 5 seconds to load - yes it’s going to tank. But .5 seconds versus .8 won’t make a difference.

If that’s under 2-3 seconds, then decreasing load speed will be at the area of diminishing returns as you optimize further. Not to mention that it’s getting harder to make it faster from that point.

CRO optimizations will be a better ROI initiative. Some ideas to test:

- Price point
- Main headline
- Supportive sub-headline
- Main picture
- Adding shop-able video overlay or section with Tolstoy
- Adding highlighted testimonial to the buy box

Tools to consider for A/B testing on Shopify:

- A/B Convert
- Elevate
- Intelligems

For A/B testing on any other platform, but also suitable for Shopify:

- VWO
- Optimizely
- Google Optimize (free, but will be closed by Google on September 30)

Add video commerce to your site with 1 click | Tolstoy

Use video to get personal with every customer. Join 5,000+ companies using video to build stronger connections & drive sales.

2k 0 3 34

Ruslan Galba DTC Marketing

16 Aug 2023, 23:26

⚡️ Why are you here? Introduction

Hi 👋

Welcome to my channel. I’m glad to have you here!

Here you’ll find actionable advice and case studies from practitioners on how to grow a thriving DTC business.

Everything related to:

🟢Marketing strategy
🟢Ads
🟢Customer support
🟢Fulfilment
🟢Finances

Just a quick intro about me.

My name is Ruslan Galba. I’m a Stanford graduate.

For the past decade, I’ve been advising and consulting marketing strategies for the boards of DTC businesses like Onnit, Goli, Obvi, Mudwtr, Prestige Labs (Alex Hormozi brand), Mr. Davis, and Scanlan Theodore.

My team tegra.co is capable to help with the execution of advertising, email/SMS marketing, and CRO.

Want to work with me and my team? Book a spot in my calendar for an intro call.

You can find me on Twitter, LinkedIn, Facebook and Instagram

Hope you’ll enjoy the insights and have fun here 🤝

We scale DTC brands 🚀

Customer acquisition - Facebook/TikTok/Google ads | Customer retention - Email/SMS marketing | Conversion rate optimization

Book a call

1.8k 0 0 34

Ruslan Galba DTC Marketing

14 Aug 2023, 11:23

🔼Email Marketing is the index fund of marketing:

- Unsexy
- Secure
- With predictable returns

1.5k 0 0 3

Ruslan Galba DTC Marketing

13 Aug 2023, 21:24

💡Test different offers with your email marketing or ads:

- Free gift with the purchase
- Free digital product
- Buy 2 get 1 free
- $ amount off
- % off

Don't limit yourself with one, try all of these with your offer and see what works best

1.5k 0 2 5

Ruslan Galba DTC Marketing

13 Aug 2023, 16:21

💬 Instead of writing all your copy from scratch:

1. Go to the Meta ads library
2. Search competitors
3. Find their best ads
4. Identify their top persuasive tools
5. Use those to create your ads

Work smart instead of hard.

1.8k 0 0 36

Ruslan Galba DTC Marketing

12 Aug 2023, 19:46

🕯 Branding ≠ advertising
Branding ≠ marketing
Branding ≠ design
Branding ≠ sales
Branding ≠ pr

Branding = the foundation on which all of those are built.

1.3k 0 0 37

Ruslan Galba DTC Marketing

12 Aug 2023, 13:52

📣Brands should focus on customer retention and lifetime value, especially as advertising costs and uncertainty continue to climb.

Prepare to invest more in your customer experience, and build a community that keeps customers coming back.

1.4k 0 0 3

Ruslan Galba DTC Marketing

12 Aug 2023, 11:52

Unpopular Opinion: nearly every DTC brand cares too much about brand.

Brand advertising when you're doing under $15M a year is nuts.

You build a brand by getting sales, not impressions. Focus on revenue, and you'll build a brand before you know it.

1.4k 0 0 4

Ruslan Galba DTC Marketing

11 Aug 2023, 19:43

If you are a DTC brand spending less than $10K/month on ads DO NOT hire an agency. That would be a waste of money at that scale.

1.8k 0 0 3

Ruslan Galba DTC Marketing

11 Aug 2023, 13:08

I'm looking to meet operators/investors/creatives in the DTC space

Let's talk!

1.3k 0 0 38

Ruslan Galba DTC Marketing

8 Aug 2023, 10:40

❓ What are some of the best landing pages you've seen out there for DTC brands?

1.5k 0 0 17 35

Ruslan Galba DTC Marketing

4 Aug 2023, 19:52

Are you on Shopify or Shopify Plus?

Опрос

Shopify
Shopify Plus
Shopify Plus and using Shopify Audiences

46 голосов

1.6k 0 2 2 24

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