Telegram audience research results in 2021
TG Stat conducted a study in which 70,000 people from Russia, Ukraine, Belarus and other countries participated.
The numbers that turned out:
▫️61% - men, 39% - women
▫️A third of users are in the 25-34 age range.
▫️21% from 18 to 24 years old and the same amount from 35 to 44 years old.
▫️18% over 45 and 7% of the audience under the age of 17.
⚡️22% of Telegram users work in IT.
⚡️20% in production and trade.
⚡️4 to 7% are engaged in marketing, education, services, finance, healthcare, or work in the media.
🥳 More than half of the respondents have higher education.
What are all these people doing in Telegram?
▫️Half of users are subscribed to less than 15 channels.
▫️ 33% of subscriptions have more than 25 channels.
▫️ A third of the respondents regularly read up to 5 channels and another third - from 6 to 10.
📌 The most read channels write about news, they have 82%. Industry news is regularly read by 43% of respondents.
📌 Entertainment, as well as political channels, are read by 59% of the audience. Education has almost the same number of regular readers.
✋🏻80% of respondents use Telegram for personal correspondence.
✋🏻38% communicate at work and another 17% correspond with clients.
✋🏻50% of respondents read channels, 17% run their own channels.
✋🏻35% answered that I use bots.
Most used features:
⚡️ calls (54%)
⚡️voice messages (48%)
⚡️archive (44%)
⚡️folders (39%)
⚡️ video messaging (33%)
⚡️video calls (28%)
⚡️participation in group voice chats (26%), 20% of users listen to audio broadcasts.
TG Stat conducted a study in which 70,000 people from Russia, Ukraine, Belarus and other countries participated.
The numbers that turned out:
▫️61% - men, 39% - women
▫️A third of users are in the 25-34 age range.
▫️21% from 18 to 24 years old and the same amount from 35 to 44 years old.
▫️18% over 45 and 7% of the audience under the age of 17.
⚡️22% of Telegram users work in IT.
⚡️20% in production and trade.
⚡️4 to 7% are engaged in marketing, education, services, finance, healthcare, or work in the media.
🥳 More than half of the respondents have higher education.
What are all these people doing in Telegram?
▫️Half of users are subscribed to less than 15 channels.
▫️ 33% of subscriptions have more than 25 channels.
▫️ A third of the respondents regularly read up to 5 channels and another third - from 6 to 10.
📌 The most read channels write about news, they have 82%. Industry news is regularly read by 43% of respondents.
📌 Entertainment, as well as political channels, are read by 59% of the audience. Education has almost the same number of regular readers.
✋🏻80% of respondents use Telegram for personal correspondence.
✋🏻38% communicate at work and another 17% correspond with clients.
✋🏻50% of respondents read channels, 17% run their own channels.
✋🏻35% answered that I use bots.
Most used features:
⚡️ calls (54%)
⚡️voice messages (48%)
⚡️archive (44%)
⚡️folders (39%)
⚡️ video messaging (33%)
⚡️video calls (28%)
⚡️participation in group voice chats (26%), 20% of users listen to audio broadcasts.