As Korea's only studio with foreign direct distribution, CJ has released more than 140 movies in the U.S. and more than 50 elsewhere, and it possesses a massive library of feature, scripted and unscripted IP. (CJ is producing Bong's Parasite limited series with HBO and Adam McKay.)
"Our generation, even down to Bong Joon Ho's generation, call ourselves Hollywood kids, because we were constantly fed with this content," Miky Lee says. "I felt like America really had the freedom of a wide range of creativity."
CJ was founded in 1953 by Lee's grandfather Lee Byung-chul as a sugar and flour manufacturing division of his expanding trading company, Samsung.
Meanwhile, Lee was gravitating toward the humanities, studying language and linguistics at top universities in Korea, Taiwan and Japan. Fluent in Korean, English, Mandarin and Japanese, she then attended Harvard for her master's in Asian studies, where she discovered a knack for teaching and an interest in introducing Korean culture to her Korean American students, who had assimilated to the ways of the West.
In late 1994, Lee was working in Samsung America's new-business division when a lawyer with whom the company often worked called with an investment proposition: "Steven Spielberg, David Geffen and Jeffrey Katzenberg are going to build a studio. Is Samsung interested?"
Lee put together a deal and took it to her brother, who agreed: CJ (which was in the midst of spinning off from Samsung as an independent entity) would invest $300 million to help launch DreamWorks, taking a 10.8 percent stake and distribution rights to its films in Asia (excluding Japan).
For CJ, the DreamWorks deal marked its sudden arrival as an entertainment player.
To transition into media, CJ first had to build the country's entertainment industry essentially from scratch. "Our plan was to package the high-powered DreamWorks content with Korean local content."
In 1998, CJ opened Korea's first multiplex, and today its cinema affiliate CJ CGV is the country's largest chain, holding about 50 percent of the market.
With the construction of its first cinema, the company created a fund to support domestic filmmakers. CGV's arrival coincided with the rise of a generation of Korean auteurs like Bong, Park and Kim Jee-woon
Lee had similar ambitions to turn K-pop music into a globally popular genre. Although K-pop artists now regularly tour around the world, many international fans got their first live experience with them through KCON, Lee's brainchild. BTS, the leading K-pop act, played its second-ever U.S. show at KCON 2014.
"Parasite is not a global film in terms of casting, but it's about the issue that everybody's facing now," says Lee, adding that the universal theme of the need for "basic human respect" represents the kind of cross-cultural content she wants to focus on in the future. "I'm happy to be the bridge. Just walk over me. As long as you cross my body bridge, it means we are all successful."
https://www.hollywoodreporter.com/features/meet-important-mogul-south-korean-entertainment-1275756