One info-war strategy against Russia is to set false expectations and then, when Russia doesn't meet them, buzz that Russia is weak, untrustworthy, its leaders are traitors etc. It generates the spirit of victory in (pro-)ukies and frustration in (pro-)Russians.
An example of it is the "Kiev in 3 days" fake. It's so viral that nearly every ukie and NAFO troll gloats: "Russia planned to take Kiev in 3 days but failed geegeegee"
Except, it wasn't Russia who said it, but an American general. Some Russian bloggers quoted it and believed it, but the fact remains: no Russian official ever promised to conquer Kiev in 3 days. (Then it was "by the Victory Day", "by Putin's birthday")
Also, no one promised not to exchange the Azov Nazi prisoners
@thecoppermountain