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🤵 5 market research tools you need to know

The key to success for any business is good market research. Business owners and marketers need to understand the competition, stay on top of industry trends, and adapt quickly as markets shift.

It's no longer necessary to order expensive studies from agencies. You can get the info you need independently with effective solutions. Here are some of them:

⚙️ Craft lets you review how a particular competitor has grown and gained market share. You can study their growth over time, social presence, brand trends, market positioning, and the latest company news.

⚙️ Social Searcher shows you emerging trends and topics that matter in your market. You can find keywords, content, mentions, users, and trends across social media networks. The tool also specifies what information you want with filters.

⚙️ Owletter tracks competitor email marketing efforts. It captures all emails from a specific website, uses artificial intelligence to analyze them, and alerts you of anything important you should know about. You can spot trends, track seasonality, and understand target audiences.

⚙️ Competeshark monitors changes to a competitor’s website in real-time. It visits your designated competitors’ websites and notifies you of changes like content updates, layout changes, or new promotions.

⚙️ Market Explorer shows the levels of market competition, market shares among competitors, and market size. It also compiles a list of the corresponding industry players. They’re separated into four categories — niche players, established players, game changers, and leaders.

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