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Pitch Deck Teardown: Equals’ $16M Series A Deck Today, we’re diving into the
pitch deck of Equals, a startup aiming to revolutionize spreadsheets for modern analysis. Equals recently
raised an impressive
$16-million Series A, and they’ve generously shared their deck for us to learn from.
Key takeaways:✔️ Bold and engaging design
Equals’ deck immediately stands out with its vibrant, eye-catching design. The use of bright colors, clean layouts, and strong visuals keeps the audience engaged throughout.
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Tip: Invest in design to make your deck memorable and impactful.
✔️ Clear problem statement
The deck dedicates two slides to articulating the problems with traditional spreadsheets: lack of live data connectivity and the absence of team workflows. This sets the stage for Equals’ solution.
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Tip: Spend time clearly defining the problem you’re solving. Use visuals to make it relatable and compelling.
✔️ Differentiation from competitors
Equals directly addresses potential competitors, including Excel, Google Sheets, and other tools such as Airtable and Notion. They highlight how their solution is uniquely positioned to solve the stated problems.
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Tip: Don’t shy away from mentioning competitors. Instead, use it as an opportunity to showcase your unique value proposition.
✔️ Concise solution overview
The deck succinctly explains Equals’ solution: a vertically integrated spreadsheet built around data connectivity and team workflows. Key features are highlighted in a scannable format.
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Tip: Distill your solution down to its core elements. Make it easy for investors to grasp your product’s value quickly.
✔️ Founder credibility
Equals dedicates a slide to introducing its founders, highlighting their impressive backgrounds at Intercom and other ventures. This builds credibility and trust in the team’s ability to execute.
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Tip: Showcase your team’s relevant experience and achievements. Help investors understand why you’re the right people to bring this vision to life.
✔️ Clear fundraising ask
The final slide outlines Equals’ fundraising goal, how long it will support the team, and what milestones they aim to achieve with the funding. This demonstrates foresight and planning.
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Tip: Be specific about your funding needs and tie them directly to your product and growth goals.
While the deck has
many strengths, a couple areas
could be improved:
— The traction slide lacks specific numbers. Including concrete metrics,
even if early, could make the case more compelling.
— The market size is not explicitly addressed. Providing TAM, SAM, SOM figures could help investors gauge the opportunity scale.
Overall, Equals’ deck is a strong example of how to make a complex, technical product accessible and exciting to investors. By studying decks like this, founders can learn strategies for crafting their own compelling pitches.
What do you think of Equals’ deck? Let me know your thoughts in the comments!
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