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INSIDER USA | News

25 Jun, 21:32

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TikTok is rolling out a new feature that allows users to upload photos to search for similar products in TikTok Shop

The feature is available in the US and Southeast Asia. TikTok already has a significant footprint in the search market and is now looking to attract more users to shop through its platform.

TikTok Shop currently has more than 15 million merchants worldwide.

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