In the 2010s, Magic Leap was a highly anticipated augmented reality company, heavily funded by investors like Google. However, their 2018 headset launch did not meet expectations. Recently, Magic Leap and Google have formed a strategic partnership to combine Magic Leap’s expertise in optics and manufacturing with Google's technologies, aiming to enhance immersive experiences. Details are vague, but potential collaborations include using Android XR or leveraging Magic Leap’s display technology for new hardware. Google is rumored to be focusing on OEM partnerships for AR devices following hardware team layoffs.