December 31, 2023 Addis Ababa
Techኢት NightByte 🌙
Hinge: From $1M to $400M, A Dating App Success Story
🈸Dating app Hinge has experienced remarkable financial growth, jumping from less than $1 million in revenue in 2017 to a projected $400 million in 2023. CEO Justin McLeod attributes this success to word-of-mouth marketing and a focus on authenticity. The company's improved technology has made it 20 times more effective in setting up dates, debunking the idea of gatekeeping top matches.
🌍Hinge's expansion and advertising strategy hinge on helping users get more dates, fostering rapid growth. McLeod anticipates positive disruption from AI, making dating more efficient and enabling more curated matches.
Source(https://www.msn.com/en-us/news/other/2023-a-year-of-innovation-and-disruption-in-tech/ar-AA1mh3zn)
Techኢት NightByte 🌙
Hinge: From $1M to $400M, A Dating App Success Story
🈸Dating app Hinge has experienced remarkable financial growth, jumping from less than $1 million in revenue in 2017 to a projected $400 million in 2023. CEO Justin McLeod attributes this success to word-of-mouth marketing and a focus on authenticity. The company's improved technology has made it 20 times more effective in setting up dates, debunking the idea of gatekeeping top matches.
🌍Hinge's expansion and advertising strategy hinge on helping users get more dates, fostering rapid growth. McLeod anticipates positive disruption from AI, making dating more efficient and enabling more curated matches.
Source(https://www.msn.com/en-us/news/other/2023-a-year-of-innovation-and-disruption-in-tech/ar-AA1mh3zn)