❓❓❓Jaguar's rebranding has become one of the most talked-about topics on social media 🌟.
Everyone is discussing it: from leading PR outlets and marketers to car enthusiasts and even Elon Musk 🚗✨.
For those who missed it: Jaguar decided to change its positioning and fully shif🔤 towards exclusive luxury 💎. Additionally, the brand changed its logo to a simple text version.
The main issue is that the rebranding turned out to be, to put it mildly, strange 🤔. The published video is overly "trippy" 🎨, and there's not a single car in sight 🚫🚗. Social media quickly exploded with negativity 💥. Under the rebranding tweet, you can see comments like 💬:
Jaguar's social media manager is trying their best, responding to the most liked replies, but the flood of criticism is impossible to stop 💦. Some PR outlets still see potential in this move: after all, there's no such thing as bad PR 🤷♂️. But what the market will say will become clear after the official presentation on December 2 📅. And even there, the comments are already a complete mess 😵💫.
How about you? Like it - ❤️: No - 👎
Everyone is discussing it: from leading PR outlets and marketers to car enthusiasts and even Elon Musk 🚗✨.
For those who missed it: Jaguar decided to change its positioning and fully shif🔤 towards exclusive luxury 💎. Additionally, the brand changed its logo to a simple text version.
The main issue is that the rebranding turned out to be, to put it mildly, strange 🤔. The published video is overly "trippy" 🎨, and there's not a single car in sight 🚫🚗. Social media quickly exploded with negativity 💥. Under the rebranding tweet, you can see comments like 💬:
— "This is a disaster" — "Where are the cars here?" — "Are you guys out of your mind?"
Jaguar's social media manager is trying their best, responding to the most liked replies, but the flood of criticism is impossible to stop 💦. Some PR outlets still see potential in this move: after all, there's no such thing as bad PR 🤷♂️. But what the market will say will become clear after the official presentation on December 2 📅. And even there, the comments are already a complete mess 😵💫.
How about you? Like it - ❤️: No - 👎