⚙️ AppsFlyer has launched a new feature “Advanced Matching Data Sharing” 🆕
It now allows users to send hashed user data (such as email and phone number) to advertising networks allowing partners to attribute events to ad engagements without a device ID
If you want to use this feature you need to:
1️⃣ Update the AppsFlyer SDK.
2️⃣ Collect user data (email, phone number, etc.) and send it to the AppsFlyer SDK
3️⃣ Turn on Advanced Matching Data Sharing in the platform integration under Partners
All identifiers must be hashed with SHA-256 before reaching AppsFlyer, either on-device via the SDK or server-side via the S2S API
It now allows users to send hashed user data (such as email and phone number) to advertising networks allowing partners to attribute events to ad engagements without a device ID
If you want to use this feature you need to:
1️⃣ Update the AppsFlyer SDK.
2️⃣ Collect user data (email, phone number, etc.) and send it to the AppsFlyer SDK
3️⃣ Turn on Advanced Matching Data Sharing in the platform integration under Partners
All identifiers must be hashed with SHA-256 before reaching AppsFlyer, either on-device via the SDK or server-side via the S2S API