Post #280 — In-App: Global Mobile Marketing Blog (@inappglobal)

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In-App: Global Mobile Marketing Blog

30 Sep, 10:09

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📱 Pinterest has launched a new App Promotion tools in global beta for certain advertisers 📣

it gives advertisers a more direct way to pursue mobile growth goals. One advertiser saw up to an 85% improvement in cost per install compared to previous workarounds

Pinterest updates also include Visual Search Ads, which show ads in visual search, Priority Products in Performance+ and built-in A/B tests

“I’m proud to say that Pinterest is now a performance platform,” Bill Ready, Pinterest CEO, said

Pinterest unveils Visual Search Ads and new Performance tools| Pinterest Newsroom

Pinterest launches Visual Search Ads alongside Pinterest Performance+ enhancements including Priority Products, A/B Testing and App Promotion, and Restyle.