🎵 TikTok just launched Attribution Source Optimization ⚡️
It allows advertisers to choose their trusted Mobile Measurement Partner (MMP) or TikTok's internal data as the core signal to feed the platform's AI bidding and campaign optimization engine
For example, an advertiser can choose AppsFlyer as its main source of information. TikTok’s system can then use AppsFlyer’s conversion data when deciding how to optimize the campaign. This means the advertiser and TikTok’s system are using the same definition of success
This feature is now available with AppsFlyer, Adjust and Singular
It allows advertisers to choose their trusted Mobile Measurement Partner (MMP) or TikTok's internal data as the core signal to feed the platform's AI bidding and campaign optimization engine
For example, an advertiser can choose AppsFlyer as its main source of information. TikTok’s system can then use AppsFlyer’s conversion data when deciding how to optimize the campaign. This means the advertiser and TikTok’s system are using the same definition of success
This feature is now available with AppsFlyer, Adjust and Singular