BMW Follows Audi's Lead
In the third quarter of 2024, BMW's profit plummeted by 61%. Contributing factors include the recall of 1.5 million vehicles due to brake issues and a catastrophic 30% drop in sales in China during the quarter.
To address these challenges, BMW is shifting its focus to the U.S. market, declaring North America as its key market. Europe is no longer the primary focus, as the situation there has become clear to all.
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In the third quarter of 2024, BMW's profit plummeted by 61%. Contributing factors include the recall of 1.5 million vehicles due to brake issues and a catastrophic 30% drop in sales in China during the quarter.
To address these challenges, BMW is shifting its focus to the U.S. market, declaring North America as its key market. Europe is no longer the primary focus, as the situation there has become clear to all.
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