2. What is the strategic communication/PR industry, how is it defined and how has it evolved?
Bardhan, N., & Weaver, C. K. (2011). Public relations in global cultural contexts : multi-paradigmatic perspectives. New York: New York : Routledge.
Daymon, C., & Demetrious, K. (2014). Gender and public relations : critical perspectives on voice, image and identity: London : Routledge, Taylor & Francis Group.
Grunig, J. E. (2006). Furnishing the Edifice: Ongoing Research on Public Relations As a Strategic Management Function. Journal of Public Relations Research, 18(2), 151-177.
Macnamara, J. (2010). The 21st century media (r)evolution: emergent communication practices. New York: Peter Lang.
Miller, D. (2008). A century of spin : how public relations became the cutting edge of corporate power. London ; Ann Arbor, MI: London ; Ann Arbor, MI : Pluto Press.
Moloney, K. (2006). Rethinking public relations: PR propaganda and democracy. London: Routledge.
Richard, D. W., & Jennifer, L. L. (2011). Revisiting strategic communications past to understand the present; Examining the direction and nature of communication on 400 web sites. Corporate Communications: An International Journal, 16(2), 150-169.
Taylor, P. M. (1999). British propaganda in the twentieth century: selling democracy.
Bardhan, N., & Weaver, C. K. (2011). Public relations in global cultural contexts : multi-paradigmatic perspectives. New York: New York : Routledge.
Daymon, C., & Demetrious, K. (2014). Gender and public relations : critical perspectives on voice, image and identity: London : Routledge, Taylor & Francis Group.
Grunig, J. E. (2006). Furnishing the Edifice: Ongoing Research on Public Relations As a Strategic Management Function. Journal of Public Relations Research, 18(2), 151-177.
Macnamara, J. (2010). The 21st century media (r)evolution: emergent communication practices. New York: Peter Lang.
Miller, D. (2008). A century of spin : how public relations became the cutting edge of corporate power. London ; Ann Arbor, MI: London ; Ann Arbor, MI : Pluto Press.
Moloney, K. (2006). Rethinking public relations: PR propaganda and democracy. London: Routledge.
Richard, D. W., & Jennifer, L. L. (2011). Revisiting strategic communications past to understand the present; Examining the direction and nature of communication on 400 web sites. Corporate Communications: An International Journal, 16(2), 150-169.
Taylor, P. M. (1999). British propaganda in the twentieth century: selling democracy.