How to speak about your competitors so that users & investors choose you ⭐️ Lessons from Chris Best, Founder & CEO at Substack
Have you guys ever opened Substack? @ybeymlina has, and the 1st impression it gives her is that of... quality and professionalism. Think of a complete opposite of TikTok.
Got curious to learn more about the founder who manages to grow facing tough competition and the way he speaks. Presenting the findings to you in the images and this post.
Take aways: to-dos speaking about your competitors
1. Shifting the focus from names (Facebook) to the category (1st generation social apps). Makes your competitors look outdated. Nothing personal :)
2. Calling your competitors "not evil" makes you - look generous, and them, well, .. evil!
3. Talking about user behaviour instead of your product makes people want start using it
Glossary for the images
🫧People are waking up to the idea that... - People are starting to realize or understand something they didn't before.
🫧To get a piece of the action - To get involved in something successful to get a share of the profit or benefits.
🫧Inherently wrong - Something that is wrong by its very nature, and can never be right.
Full 4 min Competitor Attack
🫧Chris Best at CNBC
🪴 Want to speak like Chris Best and other YC founders? DM PitchUp to @ybeymlina to apply to join the PitchUp Club. Conditions and limitations apply.
Have you guys ever opened Substack? @ybeymlina has, and the 1st impression it gives her is that of... quality and professionalism. Think of a complete opposite of TikTok.
Got curious to learn more about the founder who manages to grow facing tough competition and the way he speaks. Presenting the findings to you in the images and this post.
Take aways: to-dos speaking about your competitors
1. Shifting the focus from names (Facebook) to the category (1st generation social apps). Makes your competitors look outdated. Nothing personal :)
2. Calling your competitors "not evil" makes you - look generous, and them, well, .. evil!
3. Talking about user behaviour instead of your product makes people want start using it
Glossary for the images
🫧People are waking up to the idea that... - People are starting to realize or understand something they didn't before.
🫧To get a piece of the action - To get involved in something successful to get a share of the profit or benefits.
🫧Inherently wrong - Something that is wrong by its very nature, and can never be right.
Full 4 min Competitor Attack
🫧Chris Best at CNBC
🪴 Want to speak like Chris Best and other YC founders? DM PitchUp to @ybeymlina to apply to join the PitchUp Club. Conditions and limitations apply.