How Africonomy Is Transforming Public Relations Culture In NigeriaThe art of public relations (PR) continues to transcend time and space as every entity – individuals and businesses need this strategy to build a brand name that reckons well with the general public.
Over the years, there has been a significant paradigm shift in the world of PR as it constantly strikes a balance to pivot media shifts, consumer behavior, technology advancements, industry trends, etc. Despite the constant changes in strategies, communication management, as well as consumer trends and behavior, the global PR industry has evolved into a billion-dollar market as it is predicted to grow to over $133 billion by 2027.
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