✋️ NFT 2.0
A revolution? No, rather an evolution
Reminder - NFT numbers used for violating Telegram terms were already getting flagged as "restricted".
IP rights
Similar approach will be applied to NFTs minted using specifically NFT 2.0 standard - to handle IP right violations (avoidance to pay royalty fees).
IP owners' long-term vision and greediness
If a collection owners don't care about investing in project's future (creating an utility) - they can deploy the "old standard" NFT collection, even with 0% royalty fee configured within a smart contract. At the same time there's an expectation of the community that big brands won't be too greedy regarding royalty fee size. A correct balance must be achieved, otherwise it will be "pump & dump" or "no pump at all".
Users' greediness
If you're NFT flipper and don't care about NFT project's future, think about this: imagine you're a businessman selling physical Super Mario toys for kids, but you're getting those toys cheaper from a secondary market by avoiding royalty fees for Super Mario's IP owner - after some time IP owner stops investing into games development because of low income and you're left with a huge pile of worthless plastic.
User experience
Though there's a lot of confusion within the community - the user experience almost won't change. The ecosystem members (marketplaces, wallets, viewers, etc.) will sort out most of the integration issues. If you're the one who likes "extreme sports" like using marketplaces or bots avoiding royalty fees - that's your problem (same like in a real world scenario - buying iPhone from a stranger on a street).
Not just for big brands
Though this new standard was probably oriented to solve some legal and other problems for big IP owners, small projects (and even new ones) might also benefit from the NFT 2.0, especially having a low budget during the launch of NFT collection - they just need to create a great idea of NFT utility from a perspective of user.
Non-standard operations
Even if your NFTs are using the NFT 2.0 standard, there might be cases where a calculated royalty fee might be zero. NFTs staking, lending, renting and other non-standard revenue-generating operations — yes, it's still not very clear how to properly calculate a royalty fee for those operations, we should expect a bit more clearance on this whether it's a fee-free operation or not.
P.S. Telegram NFTs have royalty fees (including gifts), though they're being "avoided" most of the time.
ℹ️ https://docs.ton.org/v3/documentation/dapps/assets/nft-2.0
A revolution? No, rather an evolution
Reminder - NFT numbers used for violating Telegram terms were already getting flagged as "restricted".
IP rights
Similar approach will be applied to NFTs minted using specifically NFT 2.0 standard - to handle IP right violations (avoidance to pay royalty fees).
IP owners' long-term vision and greediness
If a collection owners don't care about investing in project's future (creating an utility) - they can deploy the "old standard" NFT collection, even with 0% royalty fee configured within a smart contract. At the same time there's an expectation of the community that big brands won't be too greedy regarding royalty fee size. A correct balance must be achieved, otherwise it will be "pump & dump" or "no pump at all".
Users' greediness
If you're NFT flipper and don't care about NFT project's future, think about this: imagine you're a businessman selling physical Super Mario toys for kids, but you're getting those toys cheaper from a secondary market by avoiding royalty fees for Super Mario's IP owner - after some time IP owner stops investing into games development because of low income and you're left with a huge pile of worthless plastic.
User experience
Though there's a lot of confusion within the community - the user experience almost won't change. The ecosystem members (marketplaces, wallets, viewers, etc.) will sort out most of the integration issues. If you're the one who likes "extreme sports" like using marketplaces or bots avoiding royalty fees - that's your problem (same like in a real world scenario - buying iPhone from a stranger on a street).
Not just for big brands
Though this new standard was probably oriented to solve some legal and other problems for big IP owners, small projects (and even new ones) might also benefit from the NFT 2.0, especially having a low budget during the launch of NFT collection - they just need to create a great idea of NFT utility from a perspective of user.
Non-standard operations
Even if your NFTs are using the NFT 2.0 standard, there might be cases where a calculated royalty fee might be zero. NFTs staking, lending, renting and other non-standard revenue-generating operations — yes, it's still not very clear how to properly calculate a royalty fee for those operations, we should expect a bit more clearance on this whether it's a fee-free operation or not.
P.S. Telegram NFTs have royalty fees (including gifts), though they're being "avoided" most of the time.
ℹ️ https://docs.ton.org/v3/documentation/dapps/assets/nft-2.0