"As was already mentioned, the meaning of publicity and propaganda is understood by only a very few people. The public by and large sees only their business aspects and explains them by the rules of competition, the economic struggle which is conceived as part of the struggle for survival. But why is it that advertising and propaganda are marching apace with technical progress? Why is it that they are becoming the foremost exploits of that progress and spread all over the earth? Why is it that publicity experts and professional propagandists begin to practice psychology in order to increase still more the penetrating, insinuating, enchanting power of their claims? Finally, what is the greatest obstacle which impedes the success of these endeavors? It is simply that the promises are not credible, and that it is not easy to hide the large portion of humbug they contain. Hence that pasted-on, poster-like quality of these claims; hence also their invariable appearance as fillers of bare spots and empty places."

This helps us understand 'woke capital' better than anything else. The promises of capital were no longer credible to the average person, middle class and working class Westerners. To maintain the promises and hopes of bourgeois governance new figures were needed, and the simplest practise was to mobilise all groups previously outside of chance and promise. Of course, the occupations and general dissent also forced a second crisis upon the government, which accelerated the process into madness.
At the same time, the focus on refugee economics offered a level of enchantment, and displacement for a failing war. The collapse of empire can only be replaced by a dead mythology, to which the refugee offers the promise of return.