If you are not yet able to transcend the momentum of pleasure seeking, a first step is to replace problematic pleasures or desires with less problematic ones. You will still be working within the framework of Pleasure = Good, which is incorrect. Therefore, this should not be a long term practice - it's a kind of spiritual Band-Aid. But it might sometimes be the best we can do, and it is better than doing nothing. In the meantime, you should continue to work towards transcending the Pleasure = Good framework, which will always hold you back spiritually.