6. How can strategic communication influence public opinion and behaviour?
Evans, N. (2012). A NUDGE IN THE WRONG DIRECTION. Review - Institute of Public Affairs, 64(4), 16-19.
Farrell, H., & Shalizi, C. (2011). Do the right thing. New Scientist, 212(2837), 28.
Leggett, W. (2014). The politics of behaviour change: nudge, neoliberalism and the state. Policy & Politics, 42(1), 3-19.
Mols, F., Haslam, S. A., Jetten, J., & Steffens, N. K. (2015). Why a nudge is not enough: A social identity critique of governance by stealth. European Journal of Political Research, 54(1), 81-98.
Raftopoulou, E., & Hogg, M. (2010). The political role of government-sponsored social marketing campaigns. European Journal of Marketing, 44(7/8), 1206-1227.
Thaler, R. H. (2008). Nudge : improving decisions about health, wealth, and happiness. New Haven
Wring, D. (2007). The British Public Relations State. Conference Papers -- International Communication Association, 1-2.
Evans, N. (2012). A NUDGE IN THE WRONG DIRECTION. Review - Institute of Public Affairs, 64(4), 16-19.
Farrell, H., & Shalizi, C. (2011). Do the right thing. New Scientist, 212(2837), 28.
Leggett, W. (2014). The politics of behaviour change: nudge, neoliberalism and the state. Policy & Politics, 42(1), 3-19.
Mols, F., Haslam, S. A., Jetten, J., & Steffens, N. K. (2015). Why a nudge is not enough: A social identity critique of governance by stealth. European Journal of Political Research, 54(1), 81-98.
Raftopoulou, E., & Hogg, M. (2010). The political role of government-sponsored social marketing campaigns. European Journal of Marketing, 44(7/8), 1206-1227.
Thaler, R. H. (2008). Nudge : improving decisions about health, wealth, and happiness. New Haven
Wring, D. (2007). The British Public Relations State. Conference Papers -- International Communication Association, 1-2.