🔺Celebrities and TikTok: Inside Ukraine’s 21st century war
On the tenth day of the war in Ukraine Olga Kokoshko left her home in Kyiv and drove a blue jeep carrying her mum, her best friend and her two cats, Pony and Joe, around bombed-out bridges towards the Polish border. Kokoshko wasn’t just driving away from Russian bombardment, she was also on a mission to save her advertising agency, Nebo.
For the business to survive, its managing director knew she would need to find new customers in Europe. “Almost all our Ukrainian clients cancelled their projects,” she says. But she also believed she needed to keep Nebo alive for the war effort; she believed the agency could help Ukraine win.
As she anticipated, professionals from Ukraine’s advertising and PR industries have played a critical role in shaping the global narrative about the war.
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On the tenth day of the war in Ukraine Olga Kokoshko left her home in Kyiv and drove a blue jeep carrying her mum, her best friend and her two cats, Pony and Joe, around bombed-out bridges towards the Polish border. Kokoshko wasn’t just driving away from Russian bombardment, she was also on a mission to save her advertising agency, Nebo.
For the business to survive, its managing director knew she would need to find new customers in Europe. “Almost all our Ukrainian clients cancelled their projects,” she says. But she also believed she needed to keep Nebo alive for the war effort; she believed the agency could help Ukraine win.
As she anticipated, professionals from Ukraine’s advertising and PR industries have played a critical role in shaping the global narrative about the war.
READ MORE