How to Find the Perfect Audience for Your Telegram Project? 🚀Attracting an active and relevant audience for a Telegram community is no easy task. Based on price and quality, the market can be roughly divided into three main categories:
Tap2Earn traffic, ad networks, and
KOLs.1️⃣
Tap2Earn traffic is the cheapest, but also the lowest quality. These are users who click on ads purely for the bonuses. The cost per user starts at just
$0.04, but their engagement is minimal. The retention rate on day 30 is only
1-3%, meaning you lose up to 98% of your audience within the first month, forcing you to buy new users constantly.
2️⃣
Ad Networks is a step up in quality from T2E traffic. We’ve worked with them all: Telegram Ads, Adsgram, Tads, GramAds, and more. The cost per user ranges from
$0.04 to
$0.08, with a 30-day retention rate of
3-6%. These platforms offer basic targeting and optimization tools, but don’t expect high engagement.
3️⃣
KOLs is the most expensive, but also the most effective method of promotion. In September we worked with over 300 influencers, and we’ve already analyzed the results. The average retention rate on day 30 reaches
up to 22%. However, be cautious: about 50% of influencers use fake followers, so they’re not always worth the investment.
🤔 If your product is built for long-term growth, it’s worth investing in higher-quality, more expensive tools. Using cheaper methods may trap you in a cycle of constantly buying an audience just for the sake of numbers, without real engagement.
By the way, we recently published a market study on Tap2earn users, diving deeper into where apps are sourcing their audiences. You can read the full article
using this link. 💬