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Opinion
✅Q: Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?
📚Answer:
Advertising is growing, and nowadays we see advertisements everywhere, for example, on TV, online, on billboards and in printed media. While there are several advantages to advertising, the drawbacks are more significant.
To start with, advertising has several benefits. Firstly, advertising is a key part of modern business. A new and high-quality product is produced and put on the market but customers do not know about it. Advertising could introduce that product with some eye-catching images and make it become popular in the market. For example, a new soft drink may struggle to compete with established brands on the market. Therefore, it is necessary to promote it through an advertising campaign targeted at the intended audience. Secondly, without advertising, we would have less choice because consumers may not be aware of less-known brands. If the market has only one or two product types, a monopoly may emerge, and that means increased prices due to reduced competition and inefficiency. When there is competition between many products, consumers have better choice and can benefit from reduced prices.
Despite the positive aspects mentioned above, I believe that the drawbacks of advertising outweigh its potential benefits. To begin with, children can easily be influenced by advertisements. When children watch unrealistic, exaggerated, or provocative advertisements, they could mimic unsafe actions in them, resulting in dangers to their health and well-being. For instance, an old rule of advertising, and media in general, is that sex sells. Many companies use this idea to market their products, leaving a seriously negative effect on how children think. Children of all ages learn to objectify women as a result of the sexually-charged advertisements that are often seen today whether it is on television screens or magazines. In addition, some adverts manipulate people. They aim to persuade people that a product has a certain function or quality, but that function or quality is non-existent in fact. That is misleading, and it is a major problem with advertising. It means consumers buy the wrong products or products that they do not really need.
To conclude, advertising means better choice and lower prices for consumers, but it also has several disadvantages including the negative influence on children and the pressure on consumers to buy the wrong products or products that they do not need.
#IELTS #WRITING #TASK2 #ESSAY
@ieltsgurus
✅Q: Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?
📚Answer:
Advertising is growing, and nowadays we see advertisements everywhere, for example, on TV, online, on billboards and in printed media. While there are several advantages to advertising, the drawbacks are more significant.
To start with, advertising has several benefits. Firstly, advertising is a key part of modern business. A new and high-quality product is produced and put on the market but customers do not know about it. Advertising could introduce that product with some eye-catching images and make it become popular in the market. For example, a new soft drink may struggle to compete with established brands on the market. Therefore, it is necessary to promote it through an advertising campaign targeted at the intended audience. Secondly, without advertising, we would have less choice because consumers may not be aware of less-known brands. If the market has only one or two product types, a monopoly may emerge, and that means increased prices due to reduced competition and inefficiency. When there is competition between many products, consumers have better choice and can benefit from reduced prices.
Despite the positive aspects mentioned above, I believe that the drawbacks of advertising outweigh its potential benefits. To begin with, children can easily be influenced by advertisements. When children watch unrealistic, exaggerated, or provocative advertisements, they could mimic unsafe actions in them, resulting in dangers to their health and well-being. For instance, an old rule of advertising, and media in general, is that sex sells. Many companies use this idea to market their products, leaving a seriously negative effect on how children think. Children of all ages learn to objectify women as a result of the sexually-charged advertisements that are often seen today whether it is on television screens or magazines. In addition, some adverts manipulate people. They aim to persuade people that a product has a certain function or quality, but that function or quality is non-existent in fact. That is misleading, and it is a major problem with advertising. It means consumers buy the wrong products or products that they do not really need.
To conclude, advertising means better choice and lower prices for consumers, but it also has several disadvantages including the negative influence on children and the pressure on consumers to buy the wrong products or products that they do not need.
#IELTS #WRITING #TASK2 #ESSAY
@ieltsgurus