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L.A.’s New Year Tradition: A Billboard That Resets Death 🌟
Every New Year’s Eve, Los Angeles residents gather around a famous billboard on Santa Monica Boulevard. This sign, installed back in 1987, tracks the annual deaths caused by smoking.
✨ The highlight: At the stroke of midnight, the number resets — manually! A dedicated worker climbs the structure to reset the counter while the crowd watches the ritual.
Symbolic, thought-provoking, and touching — this tradition reminds us that every new year is a chance for a fresh start.
Every New Year’s Eve, Los Angeles residents gather around a famous billboard on Santa Monica Boulevard. This sign, installed back in 1987, tracks the annual deaths caused by smoking.
✨ The highlight: At the stroke of midnight, the number resets — manually! A dedicated worker climbs the structure to reset the counter while the crowd watches the ritual.
Symbolic, thought-provoking, and touching — this tradition reminds us that every new year is a chance for a fresh start.