📲 Meta Posts Strong Revenue Result in Q3
News #Insta
🔹 Meta has shared its latest performance update, showing a small increase in active users across its apps, and a big increase in revenue, in relative terms. Though its investments in next-level projects remain significant. Here’s a look at the latest numbers from Mark Zuckerberg’s tech behemoth.
First off, on active users. Meta reports that it now has 3.29 billion people using its apps (Facebook, Messenger, WhatsApp, Instagram, and Threads) every day, which is a small increase on the 3.27 billion it reported in Q2.
🔹 Though we’re talking about 3 billion plus people, the scale of which is difficult to truly comprehend. The population of the world is estimated to be around 8.1 billion, so Meta’s apps are used by almost 40% of the entire planet, every single day. Minus the 1.4 billion Chinese residents (where Meta is banned), and that’s closer to 50%, so the breadth of Meta’s operation in this sense is pretty amazing.
🔹 And it’s still growing. Despite its apps presumably reaching saturation point in many markets, Meta’s still seeing more users sign up to its apps, which bodes well for its ongoing potential, and its core ads business. Indeed, Meta’s also driving more revenue, on average, from those users. Meta doesn’t break down its ARPP results by market like it used to, but as you can see here, Meta’s overall revenue per user is rising, and will increase again amid the holiday rush in Q4. Which will help Meta continue to improve its revenue intake. Meta remains reliant on North America and Europe for the majority of its revenue intake, though it’s steadily increasing its Asia Pacific market intake as well.
🔹 That’s seen it post a strong revenue result for the period of $40.59 billion. So while Meta is spending a stupid amount on VR and now AI development, it continues to rake in the cash from its main cash cow, by showing people more ads in its apps. On that front, Meta also reported that ad impressions delivered across its apps have increased by 7% year-over-year. The average price per ad is also increasing (+11% YoY), though the math there is probably not ideal for social media marketers.
💻 Source
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News #Insta
🔹 Meta has shared its latest performance update, showing a small increase in active users across its apps, and a big increase in revenue, in relative terms. Though its investments in next-level projects remain significant. Here’s a look at the latest numbers from Mark Zuckerberg’s tech behemoth.
First off, on active users. Meta reports that it now has 3.29 billion people using its apps (Facebook, Messenger, WhatsApp, Instagram, and Threads) every day, which is a small increase on the 3.27 billion it reported in Q2.
🔹 Though we’re talking about 3 billion plus people, the scale of which is difficult to truly comprehend. The population of the world is estimated to be around 8.1 billion, so Meta’s apps are used by almost 40% of the entire planet, every single day. Minus the 1.4 billion Chinese residents (where Meta is banned), and that’s closer to 50%, so the breadth of Meta’s operation in this sense is pretty amazing.
🔹 And it’s still growing. Despite its apps presumably reaching saturation point in many markets, Meta’s still seeing more users sign up to its apps, which bodes well for its ongoing potential, and its core ads business. Indeed, Meta’s also driving more revenue, on average, from those users. Meta doesn’t break down its ARPP results by market like it used to, but as you can see here, Meta’s overall revenue per user is rising, and will increase again amid the holiday rush in Q4. Which will help Meta continue to improve its revenue intake. Meta remains reliant on North America and Europe for the majority of its revenue intake, though it’s steadily increasing its Asia Pacific market intake as well.
🔹 That’s seen it post a strong revenue result for the period of $40.59 billion. So while Meta is spending a stupid amount on VR and now AI development, it continues to rake in the cash from its main cash cow, by showing people more ads in its apps. On that front, Meta also reported that ad impressions delivered across its apps have increased by 7% year-over-year. The average price per ad is also increasing (+11% YoY), though the math there is probably not ideal for social media marketers.
💻 Source
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