Here's Kamala advisor Stephanie Cutter describing how important TikTok was in winning young voters for Trump. I completely agree. Our campus videos were seen around 4-5 billion times last semester, including 2.5 billion times on my own personal channels. When I would visit college campuses, nearly 80% of students I spoke with said they followed me on TikTok.
But here's the full story about what happened.
We tried, and failed, multiple times to start our TikTok channel. Every time, we were flagged and throttled for bogus "hate speech" complaints and suspended multiple times. I basically gave up on the platform.
But then Oct 7th happened. TikTok became a hotbed for anti-Semitism. This became a political problem for Democrats. Suddenly, Democrats publicly wanted to ban the platform. Trump, in contrast, publicly came out against banning TikTok.
We decided to try again, and everything was different. Billions of views and countless minds changed later, and the rest is history.
There's several lessons here. First, it shows the importance of carrying a big stick. TikTok would have been happy to keep censoring us if Republicans didn't signal that they were ready to join in banning them for their China ties. We showed that we were in favor of free speech — but we were also ready to act if a foreign company seemed intent on rigging the discussion.
Second, we showed that right-wing content could be better, more viral, and more compelling than the left's, if given a level playing field. The left's "social media dominance" vanishes when they don't control the algorithm.