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🔮 As I predicted, 2024 turned out to be a very good year for Telegram. For the first time in its 3-year history of monetization, Telegram became profitable 🏆

📈 This year, the number of Telegram Premium subscribers tripled, exceeding 12 million. Our ad revenue also increased a few times. As a result, Telegram's total revenue in 2024 surpassed $1 billion, and we are closing the year with more than $500 million in cash reserves, not including crypto assets 🪙

🏦 Over the past four years, Telegram has issued about $2 billion in debt. We repaid a meaningful share of it this Fall, taking advantage of favorable prices for the Telegram bonds. But there’s a lot of work ahead 👨‍💻

↗️ Our innovations in monetization this year (⭐️ Stars, 🎁 Gifts, 🪙 Giveaways, 🖥 Mini Apps, 🤝 the Affiliate Platform, 💼 Telegram Business, and 📥 Telegram Gateway…) demonstrate that social media platforms can achieve financial sustainability while staying independent and respecting users' rights.

🎯 The purpose of monetization is to ensure that you, our users, will always remain our #️⃣1️⃣ priority 🫂

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🔍 Earlier this month, we launched AI-powered sticker search. We added search tags to all 40,000+ stickers created by Telegram artists over the past 10 years. As a result, the new search supports multiple keywords in 34 languages, helping you find the perfect sticker — or emoji, if you’re a Premium user ⭐️

😏 But this is just the beginning. Next month, the sticker tab will also let you search through millions of popular custom stickers uploaded by our users 😏

💡 Stickers have been one of the many innovations that define Telegram. AI-powered search will make discovering them easier than ever 🔭


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🤝 The Affiliate Platform we launched this month is an instant hit. Its goal is to let users and channels earn Stars by inviting people to mini apps. In just 12 days, 15,000 affiliate programs were created, and 4 million users got referred to mini apps 📈

😇 The Affiliate Platform gives channels and mini apps what they need most: channel owners earn revenue, while mini app developers gain new users. Unlike similar systems, Telegram's Affiliate Platform is transparent and guarantees instant commissions each time a referred user makes a transaction in a mini app🪙

😺 Above all, it’s simple. Anyone can start or join an affiliate program on Telegram. You can view existing affiliate programs in “My Stars” in Settings (choose “Earn Stars”). Or just check out what it looks like in the video below 🍿

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🧑‍💻 Over the past few years, our moderation team has been working tirelessly to keep Telegram safe. Each month they removed about 1 million channels and groups, along with over 10 million users who violated our rules. These impressive results were made possible thanks to your reports, as well as our automated detection systems and AI-powered tools 😵

🤫 However, much of this work remained behind the scenes. The public wasn’t fully aware of the extent of our moderation efforts, and media outlets often relied on outdated information from parts of our website that hadn’t been updated in a decade 🕷

🖥 To address this, we’ve launched a new section on our website: telegram.org/moderation. This page highlights the incredible work our moderators have done over the years and offers a transparent overview of our ongoing commitment to keeping Telegram safe 🧹

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⭐️ The @Major mini app is one of my favorite success stories in the Telegram ecosystem. Launched by @Roxman, a 27-year-old entrepreneur, Major earned over $10 million in revenue and gained 70 million users in just 5 months 📈

⭐️ I like Major because it’s quick to adopt the new possibilities of the mini app platform and adds features that feel like they naturally belong in Telegram. And I like @Roxman, who I’ve followed since before he launched @Fabrika and @Major 🤝

🫴 Roxman generously donated 1% of $MAJOR tokens to me, which I won’t be selling for the next 10 years. I hear the Major team has many innovations in the pipeline (like username NFT rentals and digital IDs). And tomorrow is a big day for them — their $MAJOR token is getting listed on six big exchanges 📆

⭐️ Let’s wish them good luck! 💫

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🙃 This is the biggest update in the history of Mini Apps: full-screen mode, home screen shortcuts, geolocation, motion tracking, media sharing, document creation, gift sending, subscription tiers, emoji statuses — and much more 😎

🕺 To explore some of these new features, update Telegram and check out these early examples:

Tiny Verse opens in full-screen, which looks great on desktops and tablets. Make sure to swipe and zoom to admire the 3D effects 😊

Playdeck's task section now features an "Add to Home Screen" option — and a flying Yeti that moves based on your device’s orientation 😙

Major has added a custom loading screen and the new Major Maze mini-game, where you can guide a rolling ball by tilting your phone 😎

😏 This is just the beginning — all discovered within the first day of Mini Apps 2.0's launch! 😮


💰 Ten days ago, a developer launched a mini app that has already generated $500,000 in revenue. He built it in just two days during the time off from his main job.

🖌 Without a team or marketing budget, he single-handedly implemented everything — design, concept, client-side code, and server-side code. Inspired by my own solo journey when I created VK in 2006, he tackled every element himself.

📈 Thanks to its brilliant concept and minimalist design, his mini app went viral. For the past ten days, it’s ranked in the Top 4 grossing mini apps on Telegram. This is the power of hard work, determination, and the Telegram mini app platform! #️⃣

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🔜 Telegram is about to introduce 10 new features for Mini Apps, enabling developers to create dozens of new kinds of apps and games on Telegram.

📺 Full-Screen Mode
📱 Home Screen Shortcuts
✍️ Subscription Plans
📍 Geolocation Access (with permissions)
📱 Device Orientation Data
💤 Emoji Status Access
🎨 Media Sharing
🎁 Sending Gifts
💭 Expanded Messaging Limits
💰 Ad Monetization

▶️ The last two items are already live with the remaining features launching within 2-4 weeks. Get your Mini Apps ready! 🚀

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👀 Big day today — Telegram has taken its first step toward becoming a video platform 📺

🤬 Until now, videos in channels were displayed in exactly the same format they were uploaded, often requiring users to wait and download gigabytes just to watch a short clip ☹️

▶️ With today’s update, however, Telegram servers will compress popular videos into multiple quality options and optimize them for streaming. Now, when you watch a video, Telegram automatically selects the most suitable quality based on your connection speed ⚙️

👏 As a result, watching videos on Telegram is now a far smoother experience! Our October update includes more features that redefine messaging — but I’ll let you fully focus on (spooky) videos this Halloween 🎃

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😎 If I had to give one piece of advice to people in their 20s who want to build something great, it would be: “Never drink alcohol.” 🍸

🤮 I haven’t drunk alcohol in nearly 20 years, but I’ve seen many successful people ruin themselves with it. Alcohol clouds your mental clarity and intuition for days after consumption. While it might lift your mood temporarily, it’s like taking out a loan — you’ll pay it back with interest. The short-term pleasure brings long-term misery 😵‍💫

🍔 I know it’s hard not to yield to social pressure: humans have evolved to copy the behaviors of those around them. But the habits of the majority are self-destructive — most people around us drink alcohol, eat fast food, and have passive lifestyles. And that’s fine. If you want to achieve something extraordinary, however, you’ll boost your chances by keeping both your mind and body healthy 😼

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My favorite eatery in Paris suggests I get some inexpensive lawyers 😄

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🏷 Telegram has launched the most affordable way for businesses to authenticate their customers’ phone numbers — just $0.01 per code, anywhere in the world.

📥 Now businesses can save millions by sending verification codes to their users right through Telegram. This method is much cheaper, faster, and more secure than traditional SMS verification. We call it Telegram Gateway 🔗

💵 Phone number verification is a multibillion-dollar industry. Telegram alone has been spending around $10M per month to authenticate all the users who sign up and log in to our service.

🏅 We’ve made this investment so that others won’t have to. Since we’ve already verified the phone numbers of nearly a billion people, other businesses can avoid high verification costs. And if the phone number they want to verify is not connected to a Telegram account, we won’t charge at all.

🎁 Our prices are unprecedentedly low, so I’m not sure if Telegram Gateway will become a significant revenue source for us. But we hope that this initiative will make the world more efficient, reducing costs and prices for many services worldwide 🤝


4️⃣0️⃣ To celebrate my 40th birthday today, we’ve added 3 new limited edition gifts — 🎂🗓 🕯

They come from one of my favorite emoji packs — BirthdayCollection 🕯

Enjoy! 🍸

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