UC Berkeley is going through a rebranding. Historically, we were the most relevant university in California, so the shortened name of the state (“Cal”) always referred to UC Berkeley. However, managing 3 different identities on a global level is challenging and confusing to many so the administration wants to only keep the name “Berkeley”.

Alumni and students are mad about the new minimalistic design. I also think that the new logo looks cheap. What is your opinion?

*1st photo - the new design, 2nd photo - the old one, 3rd photo - the “Cal” branding used mostly for athletics