Forward from: π²NS Intel KΜΆvΜ΅lΜ΄tΜΆπ²
Propaganda: Ellul's Perspective
Ellul's Definition of Propaganda
βA set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulation and incorporated in an organization.β
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Final thoughts:
β’ Propaganda must address itself simultaneously to the individual and to the masses.
β’ Propaganda must reach individuals enclosed in the masses and as participants in the mass, yet also aim at the crowd, but only as a body composed of individuals.
β’ That means the individual is never considered as an individual, but always in terms of what he has in common with others.
β’ However, propaganda must give the impression of being personal.
β’ Propaganda must attach itself to what already exists in the individual, meaning the propaganda must have a psychological connection to the person.
β’ The person begins to value the propaganda's ideas, myths, and opinions.
β’ Propaganda must express the fundamental currents of the society it seeks to influence.
β’ The propagandist must know the sentiments and opinions, the current tendencies and the stereotypes among the public he is trying to reach.
β’ By doing this, the propaganda has a better chance of reaching more people and having more people succumb to its message.
β’ Again, the propagandist must understand the people and environment through analysis then employ the appropriate measure to gain a result.
β’ The propagandist must never make a direct attack on an established, reasoned, durable opinion or an accepted cliche. By doing so, the propagandist wears himself to no avail. Ellul considered this to be a bad propagandist.
β’ Any attacks made against established, reasoned, durable opinion or accepted cliches must be indirect and subversive.
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Tags: #propaganda #ellul
Ellul's Definition of Propaganda
βA set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulation and incorporated in an organization.β
-----
Final thoughts:
β’ Propaganda must address itself simultaneously to the individual and to the masses.
β’ Propaganda must reach individuals enclosed in the masses and as participants in the mass, yet also aim at the crowd, but only as a body composed of individuals.
β’ That means the individual is never considered as an individual, but always in terms of what he has in common with others.
β’ However, propaganda must give the impression of being personal.
β’ Propaganda must attach itself to what already exists in the individual, meaning the propaganda must have a psychological connection to the person.
β’ The person begins to value the propaganda's ideas, myths, and opinions.
β’ Propaganda must express the fundamental currents of the society it seeks to influence.
β’ The propagandist must know the sentiments and opinions, the current tendencies and the stereotypes among the public he is trying to reach.
β’ By doing this, the propaganda has a better chance of reaching more people and having more people succumb to its message.
β’ Again, the propagandist must understand the people and environment through analysis then employ the appropriate measure to gain a result.
β’ The propagandist must never make a direct attack on an established, reasoned, durable opinion or an accepted cliche. By doing so, the propagandist wears himself to no avail. Ellul considered this to be a bad propagandist.
β’ Any attacks made against established, reasoned, durable opinion or accepted cliches must be indirect and subversive.
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Tags: #propaganda #ellul