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Charlie Kirk in his own words lays out the change which took place in the Republican Party.
“Why waste time on [White] suburban soccer moms when we can win the bro[wn] vote”
“We thought, what is more important then race; wether you’re a man or woman… so we ‘de emphasised’ racial politics”
“We just needed to make the electorate 3% more male”
While focusing on expanding your base into sympathetic non voters instead of focussing on swing voters is often a good strategy, notice how they did this specifically with non-voting brown men, and not with the non-voting whites.
As Charlie Kirk perfectly explains, the Republican Party is now the party of “low propensity bro[wn]’s who get their information from Tik Tok”
“Why waste time on [White] suburban soccer moms when we can win the bro[wn] vote”
“We thought, what is more important then race; wether you’re a man or woman… so we ‘de emphasised’ racial politics”
“We just needed to make the electorate 3% more male”
While focusing on expanding your base into sympathetic non voters instead of focussing on swing voters is often a good strategy, notice how they did this specifically with non-voting brown men, and not with the non-voting whites.
As Charlie Kirk perfectly explains, the Republican Party is now the party of “low propensity bro[wn]’s who get their information from Tik Tok”