SEAD Algorithm Engineer
About the project
Advertising media include Huawei's own media and third-party media. Huawei own media include HUAWEI Assistant, HUAWEI Browser, HUAWEI Video, HUAWEI Music, and HUAWEI Reader. The third-party media in China are mainly game applications. The traffic is generated by these game applications installed on Huawei phones. The purposes of advertisement promotion include app download, advertisement clicking, and questionnaire survey.
In RTB advertisement, DSP (demand side engine) is the core function component. DSP includes three main functional modules: advertising retrieval, CTR estimation, and bidding sorting. In this project, we mainly focus on ad CTR/CVR estimation. The service-oriented object is the DSP engine of Huawei ad platform.
Responsibilities:
🔴 For CPC and CPD ads, perform ad CTR estimation modeling based on offline evaluation indicators such as AUC, logloss, and COPC, to improve the ad click-through rate and ECPM of the ad platform.
🔴 For OCCP ads, perform CVR estimation modeling based on offline evaluation indicators such as AUC and logloss, to improve the backward conversion rate of ads, including activation, registration, order placement, and HTML5 ad form submission.
Requirements:
🔴 Excellent coding and code control capabilities, solid data structure, and algorithmic skills;
🔴 Be familiar with the Linux development environment, C++, and Python;
🔴 Use various strategies to improve the ad monetization efficiency, and design and implement the article and ad mixing strategy;
🔴 Familiar with data mining and machine learning, and proficient in common algorithms such as collaborative filtering, FM, LR, NN, and LSTM;
🔴 Improve the precision of ad CTR/CVR model estimation, data analysis, modeling, and feature engineering;
🔴 Experience in ad algorithms and recommendation algorithms is preferred;
🔴 Have rich experience in large-scale data storage and computing platforms such as Hadoop and Spark, and be familiar with distributed computing.
Location:
This is a fulltime position at our R&D center based in Saint-Petersburg.
Send your CVs to:
Anna Perova, Recruitment Team Lead, Huawei RnD Russia.
1. E-mail: Anna.perova@gmail.com, theme: External referal to position name, candidates name.
2. Telegram:
@borgesline, Anna Perova, Recruitment Team Lead, Huawei.