Hamster on steroidsEveryone is talking about Hamster Combat, and it is indeed gaining popularity fast. But what is the secret of its success? The answer lies in the success of its predecessor and in a powerful advertising campaign.
Notcoin has attracted a lot of users, and those who didn't have time to capitalize on Notcoin are now actively clicking the hamster, hoping for the same success. If Notcoin had a zero advertising budget, Hamster Combat has an almost limitless one. This symbiosis of expectation of potential profits and a colossal advertising budget led to the current phenomenon.
Hamsterin started investing in advertising from the very beginning, when it had fewer users than
Watermelon Clicker. Those who remember, even in watermelon clicker we sold ads to hamster. And this trend has continued until today.
But how to recoup those costs? "If the gold rush starts, it's time to sell shovels." They came up with a not new, but effective way to promote - selling tasks and cards. Now the price for that goes up to $100K for three days of placement. Imagine the sales volume. Game developers make millions of dollars a week just by selling cards.
With that kind of revenue, they can afford to advertise with Vilsacom or any other blogger. They just broke the distribution pattern. Money is pouring in by the river, why not invest it in marketing?
When I talked to them a month ago, they said the future token would be on the Base blockchain. But after a while, when TON Foundation employees started advertising Hamster Combat on forums and in their speeches, it became clear that an agreement had been reached. The hamster creator didn't disclose the terms of the deal with TON (who am I to pry into their business), but I'm sure it's not about the money.
Most likely, they were offered promotion on Tier-1 exchanges similar to Notcoin. It benefits the TON Foundation in terms of popularizing the blockchain, and the hamsters in terms of shaving their hamsters. After all, as we know, market makers make more money for the creators than regular users will get.
What will happen to the hamster token? It's hard to say. Personally, I don't believe in the long-term viability of this idea and think the project will die after the token is released. But if everything goes according to the Notcoin scenario and the project brings profit to people, the next project after hamsters will be even more successful and widespread.
It turns out that's how we'll arrive at 900 million Telegram users, attracting them through clickers on the TON blockchain. It's crazy, but it's reality.
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